Talking Retail

Danielle Pinnington, managing director at shopper research agency, Shoppercentric said: “With households starting to be a bit more cautious about their spending, Morrisons seem to be benefitting from the work done to return to their value roots.

“Their results are in marked contrast to Sainsbury’s. Learning from the recent past it is the mults in the middle ground of UK grocery retailing who will need to be most flexible if Brexit inflation causes problems for shoppers.”