The Grocer: University challenge: symbol groups study the student market

But “c-stores that are after the student wallets need to be much more price aware, and make that a feature of their offer,” advises Danielle Pinnington, founder of Shoppercentric. “They might find that loyalty reward schemes or solution promotions resonate well with this group. Or finding top-up solutions distinguishable from the big four such as a local dairy or freshly baked breads.”