SHOWCASE REVEALS NEW EDIT OF HOTTEST INDIE BEAUTY HEROES WITH NEW LOOK PLATFORM

(LONDON) - Showcase (showcasebeauty.com), the indie beauty discovery platform,

today unveiled a brand new look including a stylist-curated edit of unique products by premium brands that you won’t find on the high street, and a seamless shopping experience.

Showcase, previously known as MyShowcase, is known for supporting the most original and exciting independent beauty brands and the new look platform has been designed with the consumer in mind – making it even easier to get the latest beauty discoveries delivered direct to your door. Rather than scroll through endless pages of brands and products, Showcase will offer a newly curated edit of the hottest discoveries each month, such as Evolve Beauty and Antonia Burrell Skincare; making it easier than ever for the beauty conscious consumer to find something special that suits their needs.

Beauty fans will be able to discover and love products in a range of categories, including skincare, cosmetics, nail care, fragrance and well-being. All products are expertly hand-picked for their unique benefits and “stress-tested” across the Showcase stylist network, ensuring only the most efficacious and high-quality products are offered. Showcase aims to be the ‘go-to’ destination for discovering a wide-range of products not available in high street stores, including organic, vegan, natural and nut-free products, that cater to every beauty need and have a conscience too.

Gyve Safavi, Showcase CEO says: “It’s no secret that shopping for beauty can be overwhelming. With the sheer amount of brands and products available to customers it can often leave them more confused than when they started. At Showcase, we’re removing the hours of searching and the intimidating beauty lingo by creating accessible, professionally curated edits of some of the best independent brands out there.”

Just some of the exciting brands currently available on Showcase include:

• Evolve Beauty; organic small batch skincare from Hertfordshire
• Antonia Burrell; fully plant-based skincare
• Neom; organic fragrance and wellness
• Gallinée; pre and probiotic skincare
• Bagsy Beauty; cruelty-free makeup
• -Exclusive K-Beauty brands D’Alba and Glamfox, the latter offering an advanced pH-sensitive lipstick that protects and moisturises lips, whilst enhancing the wearer’s natural lip colour.

Safavi said: “We’re taking everything we’ve learned in the past 6 years and we’re applying it to Showcase. We’re still bringing the undiscovered heroes of the beauty world to customers online but with a brand new, modern look and feel. It’s a brand new Showcase”.

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For more information, please contact:

Jamie Le Grice: jamie.legrice@showcasebeauty.com