Performance in action

Agility. Determination. Performance. Defined by their action-packed, adrenaline-filled events, and the courage, skill and dedication of the athletes involved, it is no surprise that Extreme Sports continue to be one of the fastest-growing categories in the sporting world.

Starting this month, a global collaboration with EXTREME will see STANLEY®, the high-performance tools brand, sponsoring three of the most exhilarating of these international action sports: skateboarding, Freeride Mountain Biking (FMB) and BMX..

STANLEY® is passionate about helping people to excel, and giving them the tools that allow them to perform to the best of their abilities at all times. With high profile competitions taking place throughout 2016, STANLEY® tools will be dispatched to the athletes and their teams for the maintenance and tuning of essential equipment, including the athletes’ own skateboards and bikes – keeping them in top condition during the events.

STANLEY® Marketing Director, Darren Barber, commented, “Just like STANLEY® users, action sports participants demonstrate the utmost commitment, delivering the best in what they do, and continuously aiming for the ultimate performance. We are thrilled to be working with such accomplished athletes and supporting their success over the following months.”

There are some astounding statistics around the world of extreme sports. Every week, 120 million people are getting involved on social media. It’s also estimated that 160 million are taking part in the sports themselves. EXTREME alone receives up to 140 million video views and reaches an incredible 442 million people a month.

Througout the year, STANLEY® content will be featured on EXTREME and its social channels, engaging with more than 2.4 million fans. A series of exclusive extreme sports blog posts will also appear on STANLEY®’s own digital channels, giving STANLEY® followers an exclusive insight into the unmissable action, plus news and developments from the participants themselves.

Supporting athletes from professional to grass roots level, STANLEY® will be sponsoring US Skateboarder Dan Garb, UK MTB athlete, Freddy Pulman, as well as exciting, up-and-coming stars: Portuguese MTB favourite, Fábio Gil, talented UK BMX rider, Tom Isted, and US-based skateboarding contender, Andrew Miller.

About EXTREME

EXTREME has pioneered action sports content since 1999 and has grown to be a leading lifestyle brand: Unapologetic, irreverent and anti- establishment, EXTREME is very well known lifestyle brand with serious attitude fuelled by non-conformity, creativity and experimentation. Its fans are the young alternative trendsetters who influence the wider youth market. They have a deep understanding and connection with their fans. The fans know EXTREME. EXTREME know them.

What sets the brand apart is that it enables partner brands to tap into EXTREME's existing flow of ongoing marketing activities and brand presence that is driven by its growing array of marketing initiatives which deliver significant and guaranteed reach. It drives and invests in 80 sponsored ambassadors, 65+ annual events; social media, Extreme TV, Extreme.com, PR, consumer insights and trend led creative assets. All of these support its partners and help drive sales of products and experiences.