Press release -
One in four British holidaymakers to take the car in 2015
Taking the car still remains a popular option for many British holidaymakers. This year, almost one in four British holidaymakers are planning to take the car with them on vacation. France, Italy and Germany top the list of places most likely to visit. Recent research also shows that British holiday makers like to fill up their boots during the trip buying local delicacies, souvenirs and wine to take home. The results are revealed in the Car Holiday Report 2015 – a survey commissioned by Stena Line on the car holiday habits of British holidaymakers.
The Car Holiday Report is based on a survey of over 1 000 people answering questions about going on holiday by car. The results show that taking the car on holiday is still close to British hearts. This year, almost three out of ten British holidaymakers, 28 %, will take a holiday by car. France is the country that most of British holidaymakers, 42 percent, are planning to visit. This is followed by the Italy and Germany, with 20% and 17 % respectively. Spain and the Netherlands are also popular countries and are on the top list.
In the survey, 69% of British holidaymakers said that they feel that a car holiday provides them with greater freedom and flexibility when on vacation. More than half, 53%, also feel that the one of the best things about holidaying by car is the opportunity to experience spontaneous happenings along the way. Another big advantage of travelling by car, according to British holidaymakers, is the opportunity to buy things to take home. Local delicacies, souvenirs and wine come top when they are asked what they are most likely to buy while on a car holiday.
The survey also measured the popularity of holidaying by car among eight other European countries including Germany, Norway, Ireland and France. "This year, we have carried out a global car holiday survey on all of our markets and we can see that the interest in taking the car on holiday is also significant outside of Ireland. The nation most likely to take a car holiday are the French, where almost seven out of ten are planning to take to the roads of Europe this year,” says Lars Olsson, Head of Travel, North Sea.
For more information, contact:
Michael McCrory, Duffy Rafferty Communications, tel 028 9073 0880 or e-mail
Stena Line's Car Holiday Report 2015
Below follows a selection of statistics from the Car Holiday Report 2015. You can find the report in its entirety on:
http://www.mynewsdesk.com/se/stena_line
About the survey: National survey was carried out by Norm in February 2015. 1000 people in the age group 18–65 answered the question via a web panel.
Are you planning to holiday by car during 2015?
| Total | |
| Yes | 28 percent |
| No | 52 percent |
| Total | |
| France | 42 percent |
| Italy | 20 percent |
| Germany | 17 percent |
| Spain | 15 percent |
| The Netherlands | 14 percent |
| Total | |
| Greater freedom and flexibility | 69 percent |
| The opportunity to experience spontaneous happenings along the way | 53 percent |
| More quality time with your travel companions | 38 percent |
| You can experience several countries on the same trip | 35 percent |
| Love travelling by car | 35 percent |
| You can buy things to take home | 23 percent |
What do you buy to take home when you take a car holiday?
| Total | |
| Food & local delicacies | 55 percent |
| Souvenirs | 53 percent |
| Wine | 37 percent |
| Clothes & fashion | 35 percent |
| Flea-market bargains | 33 percent |
| Beer | 28 percent |
| Perfume | 26 percent |
| Strong spirits | 23 percent |
| France | 66 percent |
| Poland | 60 percent |
| Germany | 58 percent |
| The Netherlands | 42 percent |
| Sweden | 30 percent |
| Norway | 28 percent |
| United Kingdom | 28 percent |
| Denmark | 24 percent |
| Ireland | 23 percent |
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Stena Line operates the biggest fleet and the widest choice of routes between Ireland and Britain with an extensive route network including Belfast to Cairnryan, Belfast to Liverpool, Belfast to Heysham, Dublin Port to Holyhead and Rosslare to Fishguard.
