​TDC Group: We must do more for our existing customers

TDC Group must focus even more on its existing customers to fulfil its ambitions, states Group CEO Pernille Erenbjerg in the company’s earnings release for the third quarter of 2015 published today.

“Our ambition to be the preferred Scandinavian communications solutions and home entertainment company requires changes in the way customers perceive TDC. The benefits of remaining a loyal TDC customer must be clearer”, says Pernille Erenbjerg.

The Q3 financial results confirm the reported trends in H1 2015 and support the full-year guidance on all parameters. The company’s activities outside Denmark continue to perform well with strong EBITDA growth of 8% in Norwegian GET compared with Q3 2014, and a strong pipeline in the Swedish B2B division.

“In Denmark we faced an unsatisfactory EBITDA decrease of 12% YoY with continued pressure in both B2B and B2C. However, both our Consumer and Business division reduced churn rates and consequently succeeded in increasing the mobile subscriber base by 13k in Q3”, says Pernille Erenbjerg.

Since becoming Group CEO in August, Pernille Erenbjerg has focused on renewing TDC Group’s three-year strategic plan with emphasis on the challenging Danish market.

“We must focus more on existing customers while simplifying both products and processes in order to deliver advanced solutions in a simpler way”, says Pernille Erenbjerg.

She illustrates the ambition with two recent initiatives:

• YouSee is in the midst of revitalising its TV offering to meet the increasing popularity of on-demand services. This includes upgrading broadband customers to higher speeds as an enabler for on-demand services, as well as introducing an entertainment universe through an app featuring increased flexibility and on-demand availability.

• Secondly, TDC has expanded the value proposition for small and medium-sized businesses in Denmark by providing easy access to dedicated account manager teams in addition to launching a number of value added services in the mobile portfolio.

The release date for the full strategic plan will be announced shortly.