Press release -

A Fine Bake Off

A Fine Bake Off

Great British Bake Off heart throb Paul Hollywood(ish) demonstrates the recipe for a great night’s sleep and awards British bedding company ‘Star Baker’ in a unique technical challenge

http://www.finebedding.co.uk/blog/fine-bake/

Heads were turning and cameras flashing as ‘Paul Hollywood’ look-a-like arrived to take part in a very special ‘Bake Off’ episode for UK business The Fine Bedding Company.

‘Paul’ demonstrates how the finest ingredients are put together to create The Fine Bedding Company’s luxurious ‘Breathe’ duvet.

He then pulls no punches in the technical challenge pitting the duvet against others available on the market and judges The Fine Bedding Company to be the outright winner and ‘a real showstopper’.

Sara Wadsworth of The Fine Bedding Company said: “We’re extremely proud of our innovative products, and the ingredients that go into them. We knew that a ‘Bake Off’ style video was the perfect way to showcase our Smartfil ingredient and its unique benefits”.

The video is available to watch onlinehere

Notes to Editors

‘Breathe’ is made from unique properties specifically developed by The Fine Bedding Company. Advanced Smartfil® fibres blended with modal help to wick moisture away from the body resulting in temperature controlled comfort.

To find out more about what went on behind the scenes, photography or product samples, please speak to Kirsty
at The PR Boutique.

kirsty@theprboutique.co.uk 01625 585558 or M: 07816 876091

Related links

Topics

  • Lifestyle

Categories

  • the pr boutique
  • smartfil fibres
  • paul hollywood
  • the fine bedding company
  • duvet

The PR Boutique

In a world driven by conversations, being talked about by journalists, consumers and other influencers matters.

And that’s exactly what we’re achieving for our clients, and it’s what we can do for you! No matter what channel, digital platform or type of media …we’re all over it and so are the national brands we represent.

PR can drive talkability and generate the quality content that can flow through all channels.

Consumers and business to business audiences are now platform agnostic – your PR needs to be too.

So whether it’s in newspapers, magazines, online, in social media – The PR Boutique gets you coverage in places that you need and want to be seen.We offer big agency experience delivered with a boutique service – where all clients work with an experienced PR, not junior execs.

Sound like your kind of agency? Come and have a brew with us.

Get in touch.