Get your hands dirty for Global Handwashing Day!

“Getting your hands dirty means you’re committed,” said Tork Product Manager Steve Palmer. “Whether you are a chef, an engineer, a mechanic or a gardener, dirty hands will demonstrate your passion and dedication to hard work.

“People who get their hands dirty are life’s game-changers and innovators: they’re the ones who take the risks and are not afraid to fail. Our hands are our greatest tools – so let’s put them to work.”

As part of its Global Handwashing Day initiative Essity will be providing a series of videos, infographics and thought leadership articles that celebrate those people who dirty their hands. The company will also underline the importance of thoroughly cleaning the hands afterwards and demonstrating the best way of doing so.

“As a leading player in the professional hygiene arena we will be challenging people’s perceptions of hand-cleaning,” said Steve. “For example, hands that have a clean appearance can often be more germ-laden and contaminated than those that look visibly soiled.

“Our Global Handwashing Day materials will include a fun quiz which will underline this point and use findings from our Hygiene Matters research to help improve people’s understanding of when, where and how often to wash their hands.”

Essity will particularly highlight those areas of the hands that are frequently neglected when washing such as the thumbs, the backs and sides of the hands and the fingertips. The company will also emphasise the need to thoroughly dry the hands with a paper hand towel afterwards since the friction caused by rubbing helps to physically remove bacteria from the hands.

Global Handwashing Day brings together public and private sector expertise and experience to promote the importance of handwashing with soap.

“Getting your hands dirty is crucial for building communities and achieving great things,” said Steve. “As a leading player in the global hygiene arena we will highlight how washing them afterwards is an easy, effective, and affordable measure that will keep us all healthy and help save lives.”

For more information on Essity’s Global Handwashing Day initiative please go to:

www.tork.co.uk/GHD2017

Note to editors:

Essity, the manufacturer of Tork, supports Global Handwashing Day as part of its Hygiene Matters initiative. This aims to drive education and a global dialogue around the importance of hygiene and its link to health and well-being. The objective is to help break taboos and highlight the economic impact of hygiene.