KIDS’ DIGITAL PLATFORM TOTALLYTWEEN TEAMS UP WITH SHERBERT RESEARCH TO OFFER UNIQUE PRE-TEEN RESEARCH OPPORTUNITY TO BRANDS

London, 21 September, 2015 TotallyTween www.totallytween.co.uk the safe, secure digital platform for pre-teens has teamed up with Sherbert Research, one of the UK’s few market research agencies specializing in qualitative research with children, teens and the adults in their lives.This collaboration provides a welcome voice for a potential 2.5 million tweens across the UK, and a unique and valuable research opportunity for a host of brands looking to gain insight into this influential and pioneering young market.

TotallyTween and Sherbert Research’s collaboration will put tweens in the driving seat when it comes to trends and product development, creating a bespoke forum for Tweens to inform brands about their likes, dislikes, wants and needs, making them part of the creative process.On the flip-side, this partnership will allow brands to access intelligence directly from the source, fine-tuning their decisions when it comes to product development, marketing and distribution.

The collaboration has already attracted Oliver Ellis, Joint MD of Hoho Entertainment, to commission research around Mimi & Bibi, a new TV show for Tweens, to authenticate the subject matter that these children want to see in each of the 26 x 2’ episodes; ensuring the success of the series.

Since its launch in the UK on 27^th March 2015, TotallyTween has attracted over 23,000 unique users and is fast becoming the “go to” site for Tweens to discover, discuss and create in an eclectic online world covering film, books, music, fashion, health, fitness, animals, cookery, craft, news and social issues. Content on the platform is created for Tweens by Tweens.

Sherbert Research has a track record in truly understanding young people.With a team of experts who are passionate and creative, and a skill set spanning teaching, psychology, marketing and anthropology, they work on both social and commercial research projects and employ interactive research methods with an emphasis on both the fun and the serious aspects of young people’s lives. Sherbert champions the views and opinions of young people and is highly ethical in its process, with a commitment to making their world a safe but exciting place to live.

Clare Vincent from TT said:“TotallyTween and Sherbert’s values are closely aligned; we both want Tweens to have a say in what is being produced and offered to them in the market place”.

Nicki Karet from Sherbert said: “It was clear from the moment we met, the synergy between the two companies was great and that together, we would be perfect at ensuring Tweens have a voice!”

Gina Walter from TT said: “Tweens don’t want to be spoon-fed trends, they want to discover them.”

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