Press release -

Loyalty Matters – Youth Eating Out 2013 Research!

Generation Y is often referred to as a fickle generation whose loyalty changes with the voucher and whose preferences for choice of restaurant or QSR were price dependent

Each year, Tpoll conducts the ‘Youth Eating Out’ research study providing a depth of unique insights into understanding millennials’ changing criteria  for restaurant selection, their views on brands and the significance of the quality of service and product transparency

A major change in Youth perspectives emerging from the 2013 report is ‘loyalty’, and how their definition and their requirements are very different from most other groups who were weaned in the ‘free air miles’ era

Previous studies revealed the main weapon in the fight for youth loyalty has been the promotional voucher however, loyalty for Generation Y has become all about personalisation, relevancy and speed.

The 2013 Youth Eating Out study proves the need for new loyalty schemes and suggests how best to engage with one of the most valuable customer segments. The rewards for the restaurateur adjusting their attitudes to Youth loyalty and getting it right, are substantial!

Many other topics were covered in this study and the trend data reveals some very interesting insights. The Tpoll Youth Eating Out study surveyed 213 16-24 year-olds from its proprietary MindMover online community. It was followed by qualitative bulletin boards with 26 participants. For a personal copy of the report contact Tpoll PR 


Topics

  • Media, Communication

Categories

  • customer insight
  • youth
  • eating out
  • restaurants
  • supermarkets
  • qsr's
  • loyalty
  • healthy eating
  • food packaging
  • beverages

Customer Insight, Market Intelligence

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