Press release -

Youth are loyal to the experience

What makes a young person stay loyal to an eating out venue? Will offers and vouchers ensure that they keep coming back? Or maybe a stamp card which gives them their 10th item for free?

In Tpoll’s 2013 Youth Eating Habits Report, we spoke with more than 200 young people aged 16-24 about their relationship with health, food and eating out. One of the topics that came up was ‘loyalty’ and what it takes for them to stay loyal to a venue.

Most cafes and a great deal of eating out venues hand out loyalty cards which give the guest free items or discounts when they visit a certain number of times or recurring purchases. Encouraging someone to come back does not equal loyalty, and it takes more than this to win the hearts of Generation Y

The general attitude of youth towards loyalty cards is that they are something that can come in handy if they remember to use them – but what really makes them loyal is the connection and experience they have with the venue.

In the light of this, we have listed 10 ways to improve loyalty programmes inspired by suggestions from the young people taking part in the study. Some of these evolve around frequent diner differentiations, smart ordering and a larger incorporation of technology in the eating experience.

For the full list of suggestions and a copy of the report please contact Nana Nielsen on 0203 176 0719 nana.nielsen@tpoll.com  - Tpoll’s author of the 2013 Youth Eating Habits Report.


Topics

  • Health, Health Care, Pharmaceuticals

Customer Insight, Market Intelligence

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