Press release -
Legend Press Launches ‘Take a Legend Home’ Campaign with Virgin
The second promotion the award-winning independent publisher has run with Virgin will include themed promotions at Virgin Trains’ stations, giveaways and a social media competition to win a signed book by Virgin founder Richard Branson.
The Legend Collection consists of repackaged editions of The Summer We All Ran Away by Cassandra Parkin, The Generation Game by Sophie Duffy, The Well-Tempered Clavier by William Coles, A is for Angelicaby Iain Broome and The Life of a Banana by PP Wong. Copies of all will be available free at participating stations when Virgin Trains customers are given the opportunity to ‘take a legend home’.
Customers can also join the conversation by tweeting @Legend_Press using the hashtag #LegendCelebrates
Tom Chalmers, Managing Director of Legend Press commented, “Over ten years, we have looked to build our brand as a customer-friendly, innovative and dynamic company and we have no better example to look to than Virgin. We are therefore delighted to partner with Virgin Trains for a second time to promote our fantastic collection and the value of the book in general while providing extra value for the customer.”
Lauren Plant, Brand Manager at Virgin Trains, commented, “We were delighted to be contacted by Legend Press to help them celebrate their ten year anniversary. For many of our customers reading really adds to the enjoyment of their journey so it’s really special for them to have the opportunity to take home part of the Legend Collection.”
Topics
- Art, Culture, Entertainment
Categories
- fun stuff
- events & launches
- trains
- west coast
About Virgin Trains
Virgin Trains is the brand name of Virgin Rail Group (VRG), which is owned by Virgin Group (51%) and Stagecoach (49%). Virgin Trains has operated the West Coast passenger train franchise since 1997, serving key UK cities including London, Birmingham, Manchester, Liverpool and Glasgow. In June 2014 the Department for Transport (DfT) awarded VRG a new franchise until at least April 2017.
Virgin Trains is committed to delivering a high speed, high frequency service, offering shorter journey times, more comfortable travel and excellent customer service. We provide the most frequent long-distance rail service in Europe (London - Manchester and London – Birmingham, both every 20 minutes).
Since 1997, Virgin Trains has introduced over 70 new trains at a cost of £1.5 billion. The service carries more than 34.5 million passengers a year and Virgin Trains employs approximately 3,290 staff.
Virgin Trains customers consistently rate the company as one of the top long-distance rail franchise operators in the National Passenger Survey (NPS) commissioned by industry watchdog “Passenger Focus”.
Visit the Virgin Trains Media Room - www.virgintrains.co.uk/mediaroom - for the latest news, images and videos. Subscribe here for regular news from Virgin Trains.
Press Office: 0845 000 3333. Company website: http://www.virgintrains.co.uk/.
