May 29, 2013 14:14 BST
Visit Finland Combines Blogger Press Trip and Viral CampaignMay 29, 2013 14:14 BST
Visit Finland is carrying out a two-part blogger trip and viral campaign entiteld "Bloghome by the Baltic Sea” between June 1st and August 18th.
The first part consists of willing bloggers applying to take part in the trip and the second of chosen bloggers traveling to Finland and chronicling their experiences online.
Visit Finland requirements for bloggers include writing experience and a steady readership. A video invitation has been uploaded on YouTube and an application form on visitfinland.com. Application deadline is June 25th and chosen bloggers will be announced on July 2nd.
The campaign includes two “bloghomes”, a Helsinki loft apartment and a summer cottage in the archipelago. The blogger trips are divided into five periods between July 22nd and August 18th, each featuring a blogger visiting one of the destinations. Each blogger is allowed to bring along a blogging partner.
All five periods have a theme: The Helsinki themes are Design and Architecture, Music, Food and Culture, Summer in Finland, and Lifestyle. Bloggers in the archipelago will be concentrating on Culture and History, Outdoors Activities, Food or Slow Life.
Visit Finland is not looking for travel bloggers exclusively. An ability to present a comprehensive and personal view of Finland is preferred.
Virpi Aittokoski, Coordinator, PR & Media Visits