Press release -
American Golf putts Turnberry on the map
They often say that there’s no such thing as luck in golf, and American Golf, one of Europe’s top golf retailers, has left nothing to chance when choosing the next location for their new television advertising campaign – the stunning Turnberry Resort in Ayrshire.
The dramatic advert stars Scottish pro, Ross Leeds from Glenfarg in Perthshire as well as American Golf Store Manager and PGA Pro, Ricky Gray from East Kilbride.
Voiced by world-renowned Scottish actor and golfer, John Hannah, it is the unmistakable rolling hills and sandy dunes of Turnberry - perhaps best known for the famous ‘Duel in the Sun’ between Jack Nicklaus and Tom Watson in 1977 which catch the eye.
VisitScotland, in partnership with Aberdeenshire Council, is also clubbing together with American Golf on sales promotion activity within the VisitScotland Brilliant Moments spring campaign, which offers people the chance to stay and play in Aberdeenshire - a region boasting some of the oldest and finest links and parkland golf courses in Scotland.
The Ryder Cup takes place at Gleneagles in September and more than 250,000 spectators will attend during the week, with a global reach of more than half a billion. With more than 550 courses across Scotland, no other country in the world offers such a diverse choice - from James Braid-designed courses, to coastal links and Open Championship venues, Scotland is truly a golfer’s paradise.
Whether it's a visit to the spiritual home of golf at St Andrews to play a round on the oldest and most iconic course in the world, or to Speyside to experience golfing in Malt Whisky country, you’re sure to find the perfect place to tee off in Scotland.
Mike Cantlay, Chairman of VisitScotland said:
“Choosing the outstanding Turnberry Resort as the location for this beautifully shot advert is just further evidence that the eyes of the golfing community, and indeed the world, are all focused on Scotland in 2014.
“This year, Scotland will confirm its position as the Home of Golf when it hosts the Ryder Cup at Gleneagles, in addition to welcoming the world alongside the Commonwealth Games and Year of Homecoming – it is a hugely exciting year and I hope everyone takes the opportunity to get involved. I’ll see you on the golf course!”
Daniel Gathercole Head of Marketing at American Golf added:
“Scotland is the undisputed Home of Golf, so where better to film our new advertising campaign? There are so many great courses to choose from, but Turnberry, as one of the most iconic destinations in the world, was our final decision. Anyone who has played here will know how beautiful and challenging the course is and this combination gave us a lot of scope to work with”.
Alongside the TV advert, there is also a 60 second version of the advert on American Golf’s YouTube channel and on the website www.americangolf.co.uk
-ENDS-
For further information contact:
Jack Gorman
Corporate Press Officer
Tel: 0131 472 2283
Out of hours media enquiries: 07699 766986
Topics
- Tourism
Categories
- corporate communications
- ryder cup
- golf
Regions
- Scotland
Notes to Editors:
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx
