Press release -
Chilling out in Langholm
A SMALL town in Dumfries & Galloway has declared itself the Chilli Capital of Scotland after the popularity of a local club gathered heat!
Now more than 1000 chilli plants – and over 50 different international varieties – are currently being grown by the people of Langholm. More than 20 local businesses in the town have their chilli plants on display and a third of all households – around 350 – are growing their own.
By declaring the town the Chilli Capital of Scotland, the Langholm Chilli Club is hoping to attract visitors with the development of a new Chilli Trail and the first ever Chilli Fest at the end of September.
In Langholm, the Chilli Capital of Scotland, there are currently:
- around 350 households growing chilli plants (Langholm has a population of 1800 and around 910 households) or one third of households
- 3500+ chilli seeds have been planted in the town in 2018
- at least 1,000 chilli plants
- 53 different varieties of chilli, including the ‘Hottest Chilli’ the Carolina Reaper
- 25 local businesses have their chillis on display
- Langholm Chilli Club has around 60 people waiting to receive seeds and members across the world including Canada, US and Portugal.
Mark Hodgson, Langholm Chilli Club spokesperson, said that the idea started as a joke during the quieter winter months, but had quickly captured the attention of locals young and old.
He said: “I don’t think this could have happened anywhere else. In a town like Langholm, everyone knows who everyone is..that’s the magic of Langholm. People heard about it from their friend or neighbor and started to get involved and before we knew it, here we are.
“It really is a community effort to raise the profile of the town. By developing the Chilli Trail, we hope to get people to stop, explore and engage in what really is a unique community. We want to put Langholm on the map and become known as the Chilli Capital of Scotland.
“With so many people getting involved, purely for fun, it really has had a positive impact of the community. I can’t believe all this has happened within the space of a year and we are now holding our first ever Chilli Fest in September with plans to provide everyone in the town with seeds to grow their own chilli plant next year.”
VisitScotland Regional Leadership Director, Paula Ward, has praised the town’s efforts to raise their profile. She said:
“The story of the Langholm Chilli Club really does paint a picture of a town with a strong and unique community spirit. By working closely with our local communities and businesses, we can showcase the rich assets, hidden gems and local stories of every region in Scotland to develop and deliver innovative initiatives that grow the visitor economy.
“Dumfries & Galloway has a growing reputation for towns and villages with strong identities, from the success of Scotland’s National Book Town, Wigtown, which marks 20 years this year to the new Stranraer Oyster Festival. Everything we do is about creating a passion for Scotland and innovative initiatives like this can help create a destination and customer experience worth talking about.”
The Langholm Chilli Fest takes place on Saturday 22September. As well as prizes for the biggest, longest and weirdest chilli, there will also be a free tasting session, chilli plants on display and a chilli eating contest.
For more information, visit: Facebook – Langholm Chilli Club C/O Pelosis https://www.facebook.com/groups/1989562974659366/
For more information on Langholm, visit: https://www.visitscotland.com/info/towns-villages/langholm-p239111
Topics
- Tourism
Categories
- food & drink
- dumfries & galloway
- corporate communications
Regions
- Scotland
Notes to Editors
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2018 Year of Young People
- The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
- Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
- Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
- The Year of Young People will have six themes which were developed in co-production with young people themselves:
- Participation – looking at how young people can influence public services and decisions which affect their lives
- Education – creating a stronger role for young people in shaping their learning
- Health and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
- Equality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
- Enterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
- Culture – celebrating young people’s talent and contribution to Scottish culture and arts.
- Further information on what’s happening and how people can get involved can be found on the new website www.yoyp2018.scot or @YOYP2018 on Twitter.
