Press release -
Have a food trip!
Perthshire’s culinary delights are once again taking a starring role in a new TV advert.
Airing all this week on STV (25-31 May), the 60-sec film, which celebrates the Year of Food and Drink 2015, follows a couple’s journey to sample some of Scotland’s mouth-watering brilliant moments including several Perthshire attractions.
Earlier this year, the region’s famous soft fruit farms were among a number of food-focused businesses to feature in an advert to announce the Year of Food and Drink 2015.
Featured local businesses in the new advert include:
• Gloagburn Farm Shop and Café - Having started in 2003, Gloagburn now boasts a 100 cover coffee shop serving the very best in homemade food. Everything is made on the premises including its famous “eggs benedict” made from eggs taken from the farm’s hen house.
• 63 Tay Street – Situated in Perth, this restaurant prides itself on serving the best in local food and drink, including produce from local farmer Jim Fairlie who also features in the advert.
• Dunkeld Smoke House - This artisan smokehouse on the banks of the River Tay, specialises in smoked salmon. It’s quality is so renowned that the company were chosen to supply traditional cold and hot smoked salmon for the Queen's Diamond Jubilee lunch at Scone Palace, Perth.
• Highland Chocolatier - Award-winning artisan chocolatier Iain Burnett trained under Master Chocolatiers of the Belgian, Swiss and French schools. Using the best natural ingredients his shop in the picturesque village of Grandtully is a must for chocolate enthusiasts.
• Dewar’s World of Whisky - One of over 100 single malt whisky distilleries in the country each creating their own distinct casks, this Aberfeldy Distillery combines tradition with the latest interactive technology to tell the story of the Dewar family’s and its links to Scotland’s national drink.
Jim Clarkson, VisitScotland Regional Partnerships Manager, said: “Perthshire has a strong reputation for its quality food and drink, from artisan producers and farmers markets to luxury dining and welcoming B&Bs. It’s fantastic to see that some of these brilliant moments will now be shown to audiences across Scotland.
"With award-winning eateries, over 50 Taste Our Best accredited businesses and unforgettable attractions, Perthshire has something to suit all tastes. I hope the finished product will whet the appetite of viewers by giving them just a taste of what a trip to Scotland and particularly Perthshire, can offer during this Year of Food and Drink. “
Perth & Kinross Council Enterprise & Infrastructure Committee Convener, Councillor John Kellas said: "Perth and Kinross has an excellent reputation for quality food and drink production. We already have many world-renowned producers working within the area who benefit from the advantage of working from within Scotland's heartland with easy transport links to the rest of the country.
"The Council’s full commitment to this industry is demonstrated by the investment in industrial land for the development of our unique food and drink park designed to meet the requirements of producers of all sizes.”
The advert, entitled Scotland. A Land of Brilliant Moments, airs nationwide on STV from Monday 25 May.
For more information about tourism in Fife visit: www.visitscotland.com/fife
Topics
- Tourism
Categories
- year of food and drink
- corporate communications
Regions
- Scotland
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
Year of Food and Drink 2015
- 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
- Scotland generates over £2.5m per day through food and drink tourism.
- A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
- For more information, visit www.visitscotland.com/tastescotland
