Press release -

Leonardo Hotels opens first "Royal Hotel" in Edinburgh

Leonardo Hotels, one of Europe’s fastest growing and most stylish hotel groups, has opened its first establishment in Scotland after investing more than Euros 7m in the refurbishment of a former Premier Inn site in Edinburgh.

The Leonardo Royal Hotel Edinburgh, which boasts 282 rooms and is located close to Haymarket railway station in the capital’s city centre, will offer 4-star superior accommodation – as well as Leonardo Hotels’ trademark design concept.

The Leonardo Royal Hotel Edinburgh, which takes the Leonardo Hotels’ portfolio to more than 80 hotels in 40+ locations, follows the group’s focus to create non-standardised hotels that are defined by their own regional character, special local flair and bespoke style identity.

The decision to create the hotel under the premium Leonardo Royal brand underlines the group’s positioning of Edinburgh – and Scotland - as a prime new location in its continued European expansion plans.

Daniel Roger, Managing Director Leonardo Hotels Europe, said: “We are proud of the fact that the Leonardo Royal Hotel Edinburgh, coupled with our hotel in London, represent a successful market launch in the UK, which we will continue to develop in future with other projects.

“Our business model is never to open just one hotel in a new area. Since 2006, we have opened 63 hotels and we are already reviewing our plans for further growth in Scotland.

“The secret behind the success of our rapid growth is the correct instinct for attractive and economically strong locations with buildings in first-class condition.

“We are a chain hotel, but we are as far removed from a chain hotel as possible.The satisfaction of our customers is our greatest asset. In order to achieve it, we work at it daily, investing lots of time and money. We orient ourselves to the feedback of our guests and use that to define our strategy and direction.

“Although the full renovation of all the rooms, the lobby and the restaurant at the Leonardo Royal Hotel Edinburgh has yet to be completed, we are already able to offer guests the trademark standards of quality, style and design associated with the Leonardo brand.”

Manuela Calchini, VisitScotland Regional Director, said: “ “From the bustling splendour of the Royal Mile to the grace of the Georgian New Town, Edinburgh remains a must-see destination for visitors to Scotland and this new hotel will be an exciting and welcome addition to the city’s strong line-up of high quality accommodation providers.”

The design of the new hotel was created by acclaimed interior designer Andreas Neudahm and continues the Leonardo Hotels’ philosophy of developing hotels that each have their own character with a clear link to their location.

The hotel is aiming to appeal to both leisure guests, given its location near to tram and train stops, as well as Edinburgh’s ever-growing corporate and business tourism market – fuelled by its proximity to the Edinburgh International Conference Centre and the under-construction tHe Haymarket development. The hotel also offers more than 90 parking spaces.

In its last annual results, published in March 2017, Leonardo Hotels reported successful sales of 305 million euros, meaning annual revenues rose by 12.5% compared to the prior year. Occupancy rates also remained high, enabling the group to register about four million guests.

LEONARDO HOTELS is the European division of Fattal Hotels Group, founded by David Fattal in Israel. The Leonardo Hotels are present in Israel and Europe with over 120 hotels in more than 50 destinations. With more than 80 hotels in more than 40 destinations Leonardo Hotels is active on the European market since 2006, established in the 3-4 star superior category as well as equal level.Currently spanning Germany, Austria, Switzerland, Belgium, the Netherlands, England, Scotland, Spain, Czech Republic, Poland, Hungary as well as Italy, the hotel group with its 14,000+ rooms and over 25,000 m² of conference space offers places of well-being, that are characterised by their own regional character, local flair and their own design identity, addressing all individual needs. All according to the company’s credo of »feeling good«, providing 100% guest satisfaction. The company management for Europe is based in Berlin. The Leonardo Hotels umbrella brand is complemented by the »Leonardo Hotels«, »Leonardo Royal Hotels«, »Leonardo Boutique Hotels« and »NYX Hotels« brands.

Issued on behalf of Leonardo Hotels by Holyrood PR.

For further information, contact Raymond Notarangelo – 0131 561 2245 or raymond@holyroodpr.co.uk

Or

Anne Radies, PR Managerin Leonardo Hotels:

T: +49(0)30-688-322-483
E:
a.radies@leonardo-hotels.com I www.leonardo-hotels.com

Topics

  • Tourism

Regions

  • Scotland

Notes to Editors

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  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
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    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
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    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
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  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
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  • 2017 Year of History, Heritage and Archaeology
  • 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
  • The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
  • The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
  • The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806