Press release -
New Film Production for Fife – this time about Fife!
The Fife Tourism Partnership, in association with VisitScotland, has taken the Year of Innovation, Architecture and Design to heart with a new film to promote Fife.
Featuring the well-known architectural landmarks from the Forth Bridge to ancient castles, the film zips from location to location with innovative “electrical” pulses, contemporary music and a nod to Hollywood with clips from Outlander.
The “electrical” device links Fife’s outdoor activity, nature, food and drink and visitor attractions in a fast moving, entertaining minute-long show.
Ann Camus, project manager for Fife Tourism, explained:
“The film is already attracting a lot of attention as it refreshes how people see Fife. All the fantastic assets we have are showcased in a really contemporary, shareable way. We know how important digital communication is amongst visitors before, during and after their stay so capturing their imagination before they come is a great way to ensure they spend longer when they visit.”
Tourism businesses are delighted with the new take on a promotional film.
Alistair Bruce, of BEST WESTERN Keavil House Hotel and chair of the Dunfermline Local Tourist Association, said:
“We love the film – it’s just so modern. It puts Fife on the map for today’s visitor and yet we don’t lose any of the important reasons why Fife has always been a great place to come and stay. This will also broaden Fife’s appeal to day visitors from Edinburgh, for example.”
Manuela Calchini, VisitScotland Regional Partnerships Manager, said:
“This brilliant new video showcases the very best of the Kingdom of Fife, shining a spotlight on the region’s greatest assets and icons, as well as its hidden gems.
“I’m sure this video will inspire more visitors to ‘come to life in Fife’ and experience what the region has to offer. From award-winning eateries to breath-taking coastline, rich history to unforgettable attractions – Fife has something for everyone to enjoy.”
Supporting the launch of the film, entitled “Come to Life in Fife”, a consumer competition is running via welcometofife.com, where the film can also be viewed. Tourism businesses will be able to embed it on their websites so that the widest possible audience can see it.
- ENDS -
Topics
- Tourism
Categories
- fife
- year of innovation architecture and design
- corporate communications
Regions
- Scotland
Notes to Editors
- Locations feature in the film include:
Forth Bridge: http://ow.ly/Q1Mu3018grr
St Andrews: http://ow.ly/K3np3018gGn
St Andrews Links Old Course: http://ow.ly/Mol03018gU4
Crail: http://ow.ly/KKsn3018h4c
Lomond Hills: http://ow.ly/bTGN3018haJ
Blown Away Experiences: http://ow.ly/fIsb3018hgf
St Andrews West Sands: http://ow.ly/CUau3018hmQ
Knockhill Racing Circuit: http://ow.ly/yyhV3018htM
Falkland: http://ow.ly/puIz3018hzk
Culross: http://ow.ly/MUdJ3018hGE
Dunfermline Palace & Abbey: http://ow.ly/Cq6U3018hMu
Incholm Abbey: http://ow.ly/Sb1d3018hVS
Scottish Deer Centre: http://ow.ly/lqUN3018i2f
Scotland’s Secret Bunker: http://ow.ly/rnIq3018ifn
Eden Mill Distillery & Brewery: http://ow.ly/euXW3018ilP
Kingsbarns Distillery & Visitor Centre: http://ow.ly/eMpy3018irM
The Newport Restaurant: http://ow.ly/vl7G3018iAy
Kingarrock Hickory Golf Course: http://ow.ly/rD803018iMy
- The Fife Tourism Partnership is led by private sector businesses and administered and supported by Fife Council.
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
Year of Innovation, Architecture and Design 2016 - 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
- Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme
