Press release -
Scottish capital tops the polls in UK survey
Edinburgh scored 90% in the ‘Big Cities’ section of the survey conducted by Which? and received five stars for three out of four categories recognising the city’s quality credentials for ‘cultural sights and tourist attractions’, ‘food and drink’ and ‘ease of getting around’.
More than 4,400 Which? members took part in the survey to rate cities in the UK which they had stayed in for leisure purposes during the previous year.
Each city's score was based on overall satisfaction and how likely members were to recommend a destination to a friend, and only cities which had been visited by at least 30 members were included.
York and Liverpool scored a total of 89 per cent, just one per cent short of the Scottish capital's 90 per cent.
Edinburgh was considered to be in the 'big city' category as its population was over 200,000. Scottish cities also included were Aberdeen and Glasgow which scored 62% and 88% respectively and other UK cities included York, Cardiff, Newcastle upon Tyne, Belfast and Nottingham.
Manuela Calchini, Regional Director of VisitScotland, said she was delighted by Edinburgh’s position in the survey, because Which? prides itself on putting the consumer at the core of all of its activity;
“Edinburgh has topped the Which? survey once again cementing its position as a world class destination that offers great history and heritage, culture, shopping and ease of access. In Scotland’s year of food and drink it’s also excellent that consumers are enjoying the quality of fresh, local produce available in the city and their voting this with five stars is testament to visitors’ recognition of this”.
Topics
- Tourism
Regions
- Scotland
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
Year of Food and Drink 2015
- 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
- Scotland generates over £2.5m per day through food and drink tourism.
- A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
- For more information, visit www.visitscotland.com/tastescotland
