Press release -

Scottish outdoors attractions voted Britain’s best

Two of Scotland’s most outstanding outdoors attractions have beaten stiff competition from top visitor destinations across the UK to win 2017 BBC Countryfile Magazine Awards.

Abernethy Forest, Strathspey, Highlands has been named Nature Reserve of The Year in the prestigious annual national awards which are now in their sixth year and celebrate the best of the British countryside, from its great heritage attractions and favourite holiday destinations to its most stunning nature reserves and finest rural pubs.

The stunning reserve of ancient Caledonian pines overlooked by the snow-capped Cairngorms was called “unmissable” by Radio 4 presenter, naturalist and author Brett Westwood who nominated it. Readers of BBC Countryfile Magazine clearly agreed, voting it ahead of runner-up the Farne Islands, off the coast of Northumberland.

Abernethy Forest - which boasts mountain, moorland and forest landscapes where a host of wildlife including yellow siskins, crossbills, squirrels and the Loch Garten ospreys can be seen – was described by Brett Westwood as: “A worthy winner. Who wouldn’t be seduced by the sunlight filtering through ancient pines, the promise of capercaillies, crested tits and pine martens, all against the majestic backdrop of the Cairngorms?”

Inverewe Gardens in Wester Ross is Scotland’s second 2017 BBC Countryfile Magazine Awards winner.Taking the title Garden of The Year, the beautiful Inverewe benefits from mild temperatures brought in by the Gulf Stream. In 1892, landowner Osgood MacKenzie’s ambitious plans to create a garden from windswept moorland on a rocky peninsula beside Loch Ewe raised a few eyebrows. His vision was to be paid off spectacularly though as he successfully transformed 49 acres which now bloom with flamboyant plants from around the world.

Described as a ‘sub-tropical paradise overlooking Loch Ewe’ by garden designer and ‘Gardeners’ World’ presenter Joe Swift who nominated it, Inverewe Gardens also captured the imagination of Countryfile Magazine readers whose votes enabled it to pip another sub-tropical beauty, coastal Trebah Garden in Cornwall, to the winning post.

Another Scottish triumph is celebrated in the Wildlife Success of The Year, won by conservation projects to return the Eurasian beaver from extinction in the UK after 400 years. Reintroduced on the Knapdale Estate in Argyll through The Scottish Beaver Trial - a big opportunity for both the environment and wildlife tourism, according to The Scottish Wildlife Trust. – the beaver has now received official recognition as a native species in Scotland whilst in England, a wild breeding population has been developed on the River Otter in East Devon.

More than 57,000 votes were cast in this year’s awards which featured 12 categories and nominees from all over the UK selected by some of the country’s most respected travel, nature and outdoors writers and broadcasters. In addition to Abernethy Forest and Inverewe Gardens there were eight Scottish nominees – of which five came second in their categories.

Isle of Mull was runner-up for Holiday Destination of the Year, with the Northumberland Coast taking the coveted title for 2017.

Skara Brae, Orkney was runner-up for Heritage Site of the Year, which was won by Durham Cathedral.

Balephuil Bay, Tiree, Argyll & The Isles was runner-up for Beach of the Year, won by Embleton Bay in Northumberland.

The Stein Inn, Waternish, Skye shared the runner-up position with theThe Earle Arms, Norfolkfor Country Pub of The Year, won by Crosskeys Inn, County Antrim.

Orkney-set ‘The Outrun’ by Amy Liptrot was runner-up for Book of the Year, won by ‘Fingers in the Sparkle Jar’ by Chris Packham.

The other Scottish nominees were:Loch Lomond & The Trossachs National Park for National Park of the Year,Seacliff near North Berwick, East Lothian forBeach of the Yearand Bass Rock, Fife image ‘Gannet Glory’ by Ken Lewis as Reader Photo of the Year.

VisitScotland Chief Executive Malcolm Roughead said: “I’m delighted to hear that we’ve some wonderful Scottish winners and runners-up in the 2017 BBC Countryfile Magazine Awards. The superb nominations chosen by the panel of experts this year really demonstrated both the exceptional quality and diversity of our country’s visitor destinations and attractions so it’s great to see them celebrated by these highly respected awards.”

Ends.

For further information contact:

Ellen Drummond Ferroni, VisitScotland Corporate Press Officer

Tel: 0141 566 4019; Mob:07801 820757; Email: ellen.drummondferroni@visitscotland.com

Topics

  • Tourism

Categories

  • corporate communications

Regions

  • Scotland

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com
    2017 Year of History, Heritage and Archaeology
  • 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
  • The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
  • The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
  • The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806

Related content