Press release -

Sir Walter's words around Waverley

From today (Tuesday 14 October 2014) Edinburgh’s Waverley Station - the only railway station in the world named after a novel - will be awash with the wit and wisdom of the writer of that book, Sir Walter Scott.  Scott’s Waverley, regarded as the world’s first historical novel, celebrates its 200th birthday this year and in a collaboration between Edinburgh UNESCO City of Literature Trust and Network Rail, quotes from Scott’s books and the thoughts of the man himself will be written across the floors, windows and walkways of the station bringing Scott’s words alive for a new audience.

Quotes will include:

O what a tangled web we weave / When first we practise to deceive!

In literature as in love, courage is half the battle

The campaign, developed by Edinburgh UNESCO City of Literature Trust, aims not only to celebrate the 200th anniversary of the publication of Waverley, but also to mark the 10th anniversary of Edinburgh’s designation as the world’s first UNESCO City of Literature.

As part of this campaign, 25,000 copies of a free book – Great Scott! – will be given away in the station.  Telling the story of Scott’s incredible life, the pocket-book includes a timeline, quotes and musings and gives tips on things to see, read and do relating to Scott.  The book and campaign celebrate the life and work of one of the world’s most famous writers who was a major celebrity in his time and continues to influence writers today including bestselling Game of Thrones author George R. R. Martin.

Ali Bowden, Director of the Edinburgh UNESCO City of Literature Trust said: “As a City of Literature we want to see books, words and ideas celebrated as widely as possible and Waverley station with its association to Scott and the anniversary is an ideal place. Most people know about Scott – the world’s tallest monument to a writer is the Scott Monument on Princes Street – but they might not know his books and we hope this campaign helps people discover the man and his words.”


The Great Scott! Celebrating Sir Walter Scott book is only available in Waverley Station in October and November while stocks last, as well as online in audio form and as an ebook at cityofliterature.com/waverley. The pocket book is also available in a large print and Braille version.  The campaign will be supported by social media activity on #waverley200.

The Scottish International Storytelling Festival is supporting the campaign with a strong Scott-theme in its Once Upon a Place programme which runs from Friday 24th October to Sunday 2nd November 2014 and there is a special free display of Scott’s work, featuring the original manuscript of Waverley, taking place at the National Library of Scotland on George IV Bridge in Edinburgh and running until the 16th November.

Juliet Donnachie, Network Rail’s station manager for Waverley, said:  “As the only station in the world named after a novel, I like to think that Waverley Station retains a bit of romance not always associated with modern railways. Sir Walter Scott was the most prominent Scot of his time and it’s appropriate that the main railway station in Scotland’s capital continues to acknowledge his influence.  Waverley Station is steeped in history - it has been the stage for millions of stories since the Victorian era and I think Sir Walter would like that. We’re very happy to be able to support this celebration of his work.”

The Great Scott! campaign manager, Dr Douglas McNaughton, said: “By inserting fictional characters into actual events, Scott invented the historical novel and influenced every writer who followed him, including Charles Dickens, Jules Verne and, by his own admission, George R. R. Martin, author of the phenomenally popular Game of Thrones series. Waverley isn’t a boring, dusty old story – it’s essentially an action movie. The naïve young hero is brought up by relatives, goes on a perilous journey and is caught up in the politics of an impossibly strange and exotic landscape. That’s basically the plot of Star Wars! And Scott wrote Waverley as a novel covering historical events in living memory. The 1745 Jacobite rebellion was exactly as recent for Scott’s readers as the Second World War is to us now.”

The Chairman of VisitScotland welcomed the launch of the Great Scott! campaign, citing Sir Walter as the inventor of modern Scottish tourism.

Mike Cantlay said the publication of the poem The Lady of The Lake in 1810 led to thousands of tourists flocking to the Trossachs.

Mr Cantlay said: “The majestic picture of Scotland’s stunning landscapes that Sir Walter Scott painted with The Lady of The Lake was a watershed for Scotland. The readers of the poem who were inspired to come here were among the first tourists anywhere in the world and, more than 200 years on, people are still coming here to take in our incredible vistas.

“We are delighted to lend our support to the Great Scott! campaign, which is a fitting celebration of Sir Walter’s work. The free book, which will be available in a number of our VisitScotland Information Centres, provides a fascinating insight into one of our greatest ever writers, highlighting the influence he continues to have, not only on Scottish tourism, but on Scottish life in general.”

Sponsors and supporters
The Great Scott! campaign is supported by the following partners and the City of Literature Trust would particularly like to thank Creative Scotland and the City of Edinburgh Council for their support:

The Abbotsford Trust
Association for Scottish Literary Studies
City of Edinburgh Council
Creative Scotland
Edinburgh Sir Walter Scott Club
Edinburgh University Press
The Faculty of Advocates
Luath Press
The National Library of Scotland
Network Rail
Polygon Books
Queen Margaret University
Scottish Storytelling Centre
University of Edinburgh
VisitScotland
Waverley Books
Waverly railway station staff


Topics

  • Tourism

Categories

  • corporate communications

Regions

  • Scotland

Notes to Editors:

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. 
  • The organisation has three key roles:
  1. To market Scotland to all parts of the world to attract visitors
  2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
  3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
  • The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy. 
  • According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business tourism in Scotland go to www.conventionscotland.com
  • For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806