Press release -
The fest way to survive
From pronouncing tongue-tying street names to the city’s hidden gems, visitors to Edinburgh can learn how to ‘survive’ the festivals this summer in a handy VisitScotland guide.
The Edinburgh Festivals Survival Guide, produced by the national tourism organisation, has been updated and given an interactive facelift to make the most of the world’s leading festival city in time for the start of the season.
The colourful must-have 45-page e-book is free to download online from visitscotland.com and details a selection of highlights from the eight festivals during June, July and August while offering advice for those visiting on a budget, looking to occupy the kids or seeking an alternative if they miss out on tickets.
Divided into three sections (Be Prepared, On the Ground, Festival Essentials), it reveals what to expect in Edinburgh throughout the season, including unusual show venues such as the city’s famous Jazz Bar for quality live music during the Jazz Festival, Edinburgh Castle for a spectacular light and sound show in Deep Time and Edinburgh Dungeon for a Deadly Dungeon Murder Mystery.
Insider hints and tips such as wearing comfy shoes and starting the day early to secure the best festival tickets sit alongside valuable information on where to eat, what to bring, and how to travel to the city.
Also included in the guide is the history of the festivals, recommended LGBT bars and pubs, where to go if travelling further afield and the 10 most visited attractions.
Julia Amour, Director of Festivals Edinburgh, said:
“Edinburgh’s Festivals transform Scotland’s capital into a world leading cultural destination for visitors from around the globe, and at no time is this more evident than during our peak summer season. So it’s great to see VisitScotland helping festival-goers make the most of their visit with this refreshed guide to Edinburgh’s summer festivals.”
Manuela Calchini, Regional Director at VisitScotland, said:
“Edinburgh’s festivals are a huge part of the visitor experience, and an important contributor to Scottish tourism, with the city streets buzzing with artists, authors, musical acts and comedians over the summer months.
“Our innovative and popular survival guide has been revamped and updated to give international and domestic visitors the lowdown on what there is to see, do, catch and explore in and around the capital this festival season, from Scotland’s biggest celebration of world music and dance to The Royal Edinburgh Military Tattoo.
“Whether you are a new or regular festival goer, this free online guide is a must-have to get the best out of the city between June and September.”
To view and download the Edinburgh Festivals Survival Guide go online to http://ebooks.visitscotland.com/edinburgh-festivals-survival-guide/
- ENDS -
Topics
- Tourism
Categories
- festivals edinburgh
- content marketing
- corporate communications
Regions
- Scotland
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
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Year of Innovation, Architecture and Design 2016 - 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
- Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme
