Press release -

WANTED: Deliberate acts of kindness

VisitScotland is supporting a mission to encourage Scots to be kinder to one another for 21 days in January.

From complimenting a stranger to volunteering; from making your co-workers coffee to donating clothes to the homeless – no matter how big or small the act - the national tourism organisation is working with the Carnegie Trust, U.Lab Scotland and the Scottish Recovery Consortium to inspire the spirit of warmth and generosity in 2017.

Acknowledging it takes 21 days to change a habit, the initiative aligns with VisitScotland’s #ScotSpirit campaign which seeks to create a movement that spreads the spirit of Scotland globally.

The Challenge will start on 5 Jan and participants will be asked to commit a deliberate act of kindness every single day until 26 Jan.

As 25 January marks the annual celebration of Scotland's national poet, Robert Burns, VisitScotland is hoping that those taking the challenge will celebrate the bard’s very own spirit of generosity at Burns’ nights across the country.

Burns is regarded as a pioneer of the Romantic Movement, an inspiration to the founders of both liberalism and socialism, and a cultural icon in Scotland and among the Scottish diaspora around the world.

Malcolm Roughead, Chief Executive of VisitScotland said:

“Whether his subject was a man or a mouse (or even a louse), Robert Burns had a rare talent for putting himself into others' shoes and expressing life's universal emotions. Indeed, it is because of this great man that we promise, every Hogmanay, to 'tak a cup o' kindness' with our neighbours and go forward into the new year with a sense of belonging and hope for the future.

“We are delighted to be supporting this Kinder Scotland 21 day challenge and hope that many across the country will spread their #ScotSpirit no matter how big or small the act.”

In 2014, a poll revealed Edinburgh and Glasgow people are among the most generous in Britain when it comes to random acts of kindness. Further research from the Scottish Council for Voluntary Organisations (SCVO) in 2015 showed that Scots pride themselves on their generosity with almost 9 out of 10 Scots donating to charity – higher than the 8 out of 10 people in England and Wales.

A spokesperson from the U.Lab coaching circle who prototyped the challenge said:

“We tried the 21 day challenge in November 2016 in advance of launching Kinder Scotland 2017 and we were blown away by how such a simple intention could transform our relationships with ourselves, our environment and with others in unexpected ways. It truly is an adventure.

“We are so excited to be doing this Scotland wide - we would love it for as many people as possible to join us in contributing to an even kinder Scotland. Hope to see you there!'

Example ‘deliberate acts of kindness’ include:

  1. Befriend a lonely person
  2. Introduce yourself to your neighbours
  3. Compliment a stranger
  4. Pay for the coffee, the toll, or the bus fare for the person behind you
  5. Hold the door open for someone
  6. Play cupid – You know those two people who would totally be great together and they just haven’t met yet? Get them in the same room together and let nature take its course.
  7. Say “Thank you” a lot - to the bus driver, the grocery store owner, the bin man
  8. Call your parents and tell them you love them
  9. Let your partner watch their show – And don’t roll your eyes or huff and puff about it
  10. Don’t be annoying – Make a conscious effort to avoid doing the things you know annoy your spouse or friends

The Kinder Scotland 21 day challenge is a partnership between the U. Lab Scotland community and the Carnegie Trust; both are interested in the impact of not so random acts of kindness on communities. It will be hosted on kindspring.org, an international volunteer led kindness and generosity web platform and community. It’s entirely free to join and use the resources, ideas and daily inspirations for those taking part in the challenge. All those taking part in the challenge can communicate their acts of kindness using the hashtag #ScotSpirit

ScotSpirit was a term coined by VisitScotland at the start of the Spirit of Scotland campaign in 2016 and has amassed over 280,000 hashtag shares across Instagram and Twitter. The word ScotSpirit is a noun which meansa) The intangible feeling one gets only when in Scotland; b) A movement with social, economic and charitable aims created through the unification of those with a passion for Scotland supported by all who love Scotland; c) An essence only found in the people and landscapes of Scotland – “Have you ScotSpirit?”

To Join the Kinder Scotland Challenge 2017 and warm the dark cold January with Kindness follow this link:

http://www.kindspring.org/challenge/join/1272/

To find out more about ScotSpirit, visit www.visitscotland.com/about/uniquely-scottish/scotspirit/

- ENDS -

Topics

  • Tourism

Categories

  • corporate communications

Regions

  • Scotland

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com


      2016 Year of Innovation, Architecture and Design

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate. 
  • Join the conversation at #IAD2016

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806