Press release -

You'll have had yer tea?

Scottish chef and food enthusiast, Shirley Spear has joined VisitScotland to launch a nationwide appeal to find Scotland’s most treasured tastes.

Whether it’s a plate of Granny Mary’s mince and tatties devoured after a game of hide and seek in her Glasgow tenement; or a comforting bowl of Uncle Jim’s Scotch broth following a bracing walk along the Fife coast - the national tourism organisation wants to highlight the places and people behind the country’s favourite family meals and recipes handed-down through the generations.

As a lasting legacy of the Year of Food and Drink 2015, a special number of the delicious memories will be compiled into a unique one-off recipe book entitled - You’ll have had yer tea? - Treasured Tastes of Scotland. The book, due to be published later in year, will take readers on a culinary journey from the shores of Shetland all the way down to the rolling hills of the Scottish Borders.

As well as showcasing traditional food and drink, the book will help shine a light on the personal stories behind family recipes, inspiring readers to revive some great home-cooking as well as encouraging them to come and sample Scotland’s wonderful natural larder.

The nationwide appeal was officially launched at the Taste Our Best accredited Willow Tearooms in Glasgow’s Sauchiehall Street today (5th May) by Shirley Spear, owner of the renowned restaurant, The Three Chimneys in Skye, and Chair of the Scottish Food Commission alongside Chief Executive of VisitScotland, Malcolm Roughead.

Shirley said: “It’s such a pleasure to be involved in this delightful project. I’ve long been an ambassador of family cooking. Some of my most cherished memories are of spending time with my Mum, baking jam tarts and fairy cakes, followed years later with teaching my own children how to cook simple, basic things at home and making the most of seasonal ingredients such as gooseberries and rhubarb from the garden and turning them into delicious treats. And now I hope to pass on stories about where our all our delicious ingredients come from to my gorgeous grandchildren.

“We all have these food memories that instantly transport us back to a precious time in our lives. ‘Treasured Tastes of Scotland’ will provide a voice for these recipes and the stories behind them from all over the country so that people both now and in the future are inspired to visit Scotland and sample its amazing local produce. I‘m very much looking forward to reading the entries and hope that as many people as possible will take part in this nationwide search.”

Malcolm Roughead, Chief Executive of VisitScotland, said:

Everyone has a delicious unforgettable meal they remember and invariably it is as a result of the food, company and setting. My personal favourite is my mum’s stovies, made with fresh lamb from Stirling market. I can still remember the smell of it bubbling away on the stove in our kitchen in Stenhousemuir. It instantly takes me back to Saturday dinner in the Winter after we’d spent the afternoon watching the football.

“The Year of Food and Drink is a celebration of our natural larder and delicious dining experiences but we want people to continue sampling our famous fare long after 2015 is over. The recipe book idea is a way for us to inspire people across Scotland to discover more about the culinary offering that is on their doorstep and be proud of the traditional tastes created in their hometowns or family holiday destinations”.

Recipes must be submitted along with a treasured story about the location or circumstances behind the meal. Entries can be sent either online on the dedicated webpage or by post.

You can submit your own favourite family recipes and the story behind it by emailing treasuredtastes@visitscotland.com or by posting your submission to Treasured Tastes, VisitScotland, 94 Ocean Drive, Edinburgh, EH6 6JH.

Join the conversation on social media using #treasuredtastes 

All entries will be placed in a prize draw to win a one-night B&B stay for two at the Three Chimneys and The House Over-By in Skye. This unique prize includes dinner at the Kitchen Table at the award-winning restaurant – a not-to-be-missed experience which sees diners become immersed in the whole tableau of the kitchen, watching the chefs at work during a busy night’s service.

Entries can be submitted until the 3 July 2015. Full terms and conditions are available on the VisitScotland website.

For more information or to submit your Treasured Taste, please visit: www.visitscotland.org/Treasured-Taste.aspx

Topics

  • Tourism

Categories

  • year of food and drink 2015
  • corporate communications

Regions

  • Scotland

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation has three key roles:
    1. To market Scotland to all parts of the world to attract visitors
    2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
    3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business tourism in Scotland go to www.conventionscotland.com

Year of Food and Drink 2015

  • 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
  • Scotland generates over £2.5m per day through food and drink tourism.
  • A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
  • For more information, visit www.visitscotland.com/tastescotland

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806

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