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EBLEX launches new guide to cow beef

Press Release   •   Sep 22, 2014 16:24 BST

A new ‘Cow Beef Guide’, exploring different classifications and qualities of cow beef, is the latest addition to EBLEX’s series of knowledge transfer guides for industry.

It explains the differences between dairy and suckler cows and describes how cow beef is used in the supply chain; because the meat tends to be less tender than prime beef, it is more suited to longer, slower cooking methods. It is also used for burgers, mince and dice products. The guide also covers carcase classification, conformation and fat levels for cow beef and includes images for ‘R’, ‘O’ and ‘P’ carcase classifications.

Business development manager for EBLEX, Dick van Leeuwen, who produced the guide, said: “EBLEX has produced a series of knowledge transfer guides which have been developed to add value to the beef and lamb industry by improving the training resources available to businesses in the supply, processing and independent butchery sectors. The ‘Cow Beef Guide’ goes back to basics and contains useful examples of carcase classification which can be referred to time and again.”

He added: “We will continue to develop our range of knowledge transfer resources, adding new guides over time as the feedback from industry has been incredibly positive.”

Printed copies of the ‘Cow Beef Guide’ can be ordered by calling the Quality Standard Mark (QSM) Scheme* Hotline on 0845 491 8787. The guide is also available to view online by visiting


Notes to editors

*The Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently inspected assurance for meat in the United Kingdom. The standards contain combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality.

For further information, please contact HD Communications Limited:

Georgina Duff: T 01932 877245 E

Nicki Dallison: T 01932 877241 E

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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