Michelin starred chef Nigel Haworth has teamed up with EBLEX to create a new video explaining the benefits of the Quality Standard Mark (QSM) Scheme for beef and lamb.
As a QSM ambassador, Nigel is proud to be associated with the high standards of food safety and animal welfare behind the Scheme and passionate about the product consistency and enhanced eating quality that the Scheme delivers.
He said: “I am delighted to be an ambassador for the Quality Standard Mark Scheme because it’s such a good food story, starting on the farm and ending on the plate. The quality and consistency of the cuts are some of the best I’ve seen. This is a totally assured, independently inspected supply chain, leaving me in no doubt that these are products which are worth shouting about.”
The video, which can be viewed on www.eblextrade.co.uk, follows on from a new series of cookery demonstration videos in which Nigel demonstrates how to prepare a range of QSM beef and lamb cuts which can enhance profit margins throughout the supply chain.
Laura Bishop, EBLEX marketing manager (Quality Schemes), said: “Having a Michelin starred chef champion our Quality Standard Mark Scheme for beef and lamb is great news for EBLEX, as his endorsement will really help to convey the benefits of becoming a Scheme member. At a time when more consumers than ever are looking for assurance and origin indicators when buying and eating red meat, it makes sense to source through an assured supply chain. Nigel sources QSM beef and lamb to serve in his restaurants as he knows he will be getting a product which has guaranteed quality, consistency and provenance.”
The QSM Scheme is free to join. As well as providing a guarantee of food safety, animal welfare, care for the environment and consistent eating quality, Scheme members are entitled to use the QSM logos on menus, websites or marketing literature to offer customers the reassurance that the meat used has been sourced from a totally assured, independently inspected supply chain.
For further information please contact Nicki Dallison at HD Communications Limited.
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EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).
It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:
- To help the beef and sheep meat supply chain become more efficient
- To add value to the beef and sheep meat industry.
The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.