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EBLEX TAKES TO THE ROAD IN A NEW MOBILE DEMONSTRATION UNIT

Press Release   •   Oct 05, 2012 12:00 BST

EBLEX has gone mobile with a new branded cookery and butchery demonstration unit. Custom-built for EBLEX with interchangeable internal cladding, the unit is completely self-contained and can be used at shows or events for sampling and demonstrations – or even as a portable test kitchen.

One end of the unit is devoted to butchery and was designed by EBLEX’s business development manager, Dick van Leeuwen. The other end of the unit designed by Hugh Judd, foodservice project manager for EBLEX, is equipped for various types of cooking and features a range of cooking equipment including a water bath for sous vide cooking and a barbeque which can also cook smoked meats. The unit also has two fridges.

Hugh said: “We are very excited to introduce our new demonstration unit; it’s kitted out with everything we need to showcase Quality Standard Mark beef and lamb to its best and can be used at all kinds of events.”

The unit is well equipped for demonstrations with video screens and a PA system on board. It was put to the test when it made its debut at the first Lamb Tour event, where it was used by Hugh and master butcher Viv Harvey, who said: “It has everything you could need on board and the mirrors and video screens are great for the audience during butchery demonstrations.”

ENDS

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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