EBLEX trade marketing has set up new Facebook and Twitter pages to enable scheme members and other stakeholders to interact directly with the team and keep up-to-date with latest news, events and information.
PR and digital executive for EBLEX, Sally Crowther, said: “It is very important that we are able to engage with industry and social media platforms such as Facebook and Twitter which offer an ideal forum for us to do so.
“The EBLEX Trade website is packed full of news, information, tools and resources for industry to use, but Facebook and Twitter are more interactive, allowing us to open conversations with our followers as well as highlighting new initiatives and forthcoming events.”
The EBLEX Trade Facebook and Twitter pages will be regularly updated with new content including videos, news and photos from recent events. It will also be used to promote latest resources including recipe books and industry guides, as well as information about the Quality Standard Mark Scheme for beef and lamb and the availability of promotional materials for scheme members. Newly developed beef and lamb cuts will also be featured, along with recipe ideas and cooking tips.
The new social media channels dedicated to trade marketing complement the popular Twitter feed @EblexTweets, already used to deliver messages to levy payers and industry stakeholders and which has more than 2,100 followers.
EBLEX Trade launched its own YouTube channel in October 2008 to share its new collection of butchery demonstration videos with industry. The 18 videos, which have been viewed almost 22,000 times, have proven to be incredibly popular. EBLEX plans to roll out 35 new videos in January which will include demonstrations for a range of new beef and lamb cuts. To subscribe to EBLEX's Channel on YouTube visit http://www.youtube.com/user/EBLEXTrade
Alternatively, click on the Facebook and Twitter and toggles at the bottom of www.eblextrade.co.uk
EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).
It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:
- To help the beef and sheep meat supply chain become more efficient
- To add value to the beef and sheep meat industry.
The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.