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Press Release   •   Feb 19, 2013 12:00 GMT

Do you sell a fantastic steak pie? Do your customers rave about its mouth-watering pastry and its succulent filling? Then make sure you enter EBLEX’s Steak Pie Competition to be in with a chance of winning the title ‘England’s Best!’

Pies, which must contain either beef, veal, lamb or mutton steak (or a combination of these) sourced from a quality assurance scheme1, can be entered into one of the two categories below:

1.  Foodservice

Open to:

a)  Independent pubs or restaurants based in England that make and serve pies on the premises.

b)  Foodservice groups (including contract caterers and pub or restaurant chains) based in England that serve pies in their establishments.

c)  Manufacturers/catering butchers that produce pies for sale in foodservice establishments based in England.

2.  Retail

Open to:

a)  Independent retail butchers based in England that make and sell pies on the premises.

b)  Multiple retailers/manufacturers that produce pies for sale in multiple retail outlets based in England.

Foodservice project manager for EBLEX, Hugh Judd, said: “We’re delighted to announce the return of England’s Best Steak Pie Competition. It is the perfect platform for any independent pub or restaurant, foodservice operator, catering butcher, independent butcher, multiple retailer or manufacturer to gain recognition for their pies.

“Anyone who has ever won a competition like this before will know what a difference the publicity can make to sales. A previous competition finalist told us: ‘Thanks to the publicity we received, we are now supplying our products into a new group of hotels. We have seen a 50% sales increase since taking part’.”

“So if you sell a pie that you think is worthy of winning, then make sure you take part in the competition. With the prestigious title of ‘England’s Best Steak Pie’ up for grabs and the chance to benefit from associated publicity, it’s an opportunity not to be missed!”

Entry forms and full terms and conditions are available to download here - all entries must be submitted by Friday 5 April 2013, after which samples will be judged by a panel of industry experts.

The EBLEX Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently inspected quality assurance for beef and lamb in the United Kingdom. The standards contain combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality.


Notes to editors:

1 All pies must contain beef, veal, lamb or mutton from an assured source from either the Quality Standard Mark Scheme for beef and lamb, The Red Tractor Scheme for beef and lamb or an equivalent named quality scheme. 

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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