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Kick start autumn beef and lamb sales with EBLEX POS kit

Press Release   •   Aug 21, 2013 15:56 BST

EBLEX Quality Standard Mark (QSM) Scheme member butchers will shortly receive some fantastic new promotional material to help drive sales of quality assured beef and lamb this autumn.

The autumn promotional support pack includes two new point-of-sale (POS) kits as well as a ‘consumer confidence’ poster to display in store. The poster demonstrates to customers that the high quality beef and lamb on offer is traceable back to the farm.

The first new kit, themed ‘Get Cook-in’ is designed to encourage customers to enjoy cooking with beef and lamb at home. It contains a selection of materials including: two posters, 100 beef recipe leaflets, 100 lamb recipe leaflets and 80 copies of the autumn edition of the Simply recipe book.

The second POS kit has been specifically developed to drive sales of beef and lamb roasting joints this autumn. The ‘Carvery’ range comprises a number of new product ideas, designed to appeal to shoppers with busy lifestyles and smaller families. This kit includes detailed cutting specifications for reference.

Autumn is a great time for lamb, so to highlight its availability there are two posters and 100 recipe cards included in the Carvery POS kit, featuring a mini roast and a traditional leg of lamb.

Additionally, in response to the increasing customer demand for Veal, EBLEX has created a Veal POS kit. The promotional material includes inspirational cooking and meal ideas. Scheme members can order the kit free of charge by calling the QSM Hotline.

For further information about the Quality Standard Mark, or to enquire about joining the Scheme visit www.eblextrade.co.uk or call the QSM Hotline on 0845 491 8787

Ends


EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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