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Press Release   •   Jun 24, 2013 12:25 BST

Anyone wishing to attend the EBLEX Marketing Conference next week is being urged to register with EBLEX as soon as possible, as there are only a limited number of places now available.

The conference, which will take place at the NEC in Birmingham on 3 July alongside the MEATUP exhibition, is EBLEX’s first marketing seminar at a major industry exhibition. Designed to highlight the work the levy body is doing to improve efficiency and profitability in the beef and lamb sectors, it will offer valuable insight from a number of key speakers.

Trends in the foodservice sector, trade and consumer marketing initiatives and opportunities in the export market will be just some of the topics covered during the event. A butchery demonstration will also showcase new beef and lamb cuts which are helping businesses to generate extra sales and profit. Guest speaker, Ed Garner from Kantar Worldpanel, will also give an overview of the current fresh meat market following the recent horse meat scandal.

Mike Whittemore, head of trade marketing for EBLEX, said: “I’d encourage anyone with an interest in the beef and lamb industry to come along to our marketing conference. We have a great programme of speakers and presenters lined up and it will be a great forum to learn more about our work and how we support all channels in the supply chain.”

Secure your place at the conference today by calling 0845 491 8787 or emailing

EBLEX Marketing Conference programme:

10.00  Registration/coffee

10.30  Introduction by Peter Hardwick, EBLEX head of trade development

10.35  External research by Ed Garner, communications director from Kanta Worldpanel

11.05  New cuts butchery demonstration by EBLEX’s master butchers Dick van Leeuwen and Martin Eccles           

11.50  Food trends by Hugh Judd, EBLEX foodservice project manager

12.20  Lunch

13.00  Consumer marketing by Nicola Dodd, EBLEX marketing communications manager

13.30  Trade marketing by Mike Whittemore, EBLEX head of trade marketing

13.50  Export by Jean-Pierre Garnier, EBLEX export manager

14.10  Question and answer panel, hosted by Peter Hardwick

14.30  Conference closes

EBLEX will also be exhibiting at MEATUP at stand 501, where members of the team will be on hand to demonstrate new beef and lamb product ranges and run through its new online resources, including the popular Meat Purchasing Guide app. 


EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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