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Press Release   •   Oct 30, 2012 12:00 GMT

Entice your customers to choose assured beef and lamb this Christmas with EBLEX’s fantastic festive point-of-sale kit!

The Christmas kit, which will be dispatched to Quality Standard Mark Scheme registered butchers week commencing 12 November, includes an ‘opening times’ chart for your front door, a window banner, two posters, a selection of recipe cards and 80 copies of the most recent Simply recipe booklets for your customers to take away.

The featured cuts are succulent roasting joints - topside and rump of beef and leg and crown roast of lamb. Cooked to perfection with the addition of glazes, crusts and spices, the posters are bound to inspire your customers to want to serve these dishes up during the festive period. And with accompanying recipe cards with step-by-step instructions, it couldn’t be easier.

And that’s not all! The Christmas kit will also include 100 copies of a new leaflet ‘Discover the Excellence of Lamb’, featuring two recipes premium cuts of lamb that deliver excellent quality and value: Premium Lemon and Thyme Lamb Cutlets with Potato, Mint and Pea Salad and Paprika and Rosemary Premium Roast Lamb with Cognac Gravy. The leaflet also includes a competition for customers to enter, giving them the chance to win one of 200 quality carvery sets.

Mike Whittemore, trade team marketing manager for EBLEX, said: “The Christmas period is a great opportunity for butchers to profit and displaying the point-of-sale material prominently in store should help to boost sales.

“Don’t forget, Christmas is an ideal time to promote a range of stocks and sauces to accompany beef and lamb. Make sure you stock up on cranberry and mint sauce, gravy, horseradish, mustard and stuffing, to add value to your customers’ shopping experience - and to your bottom line.”

The recently enhanced Quality Standard Mark Scheme for beef and lamb provides one of the highest levels of independently inspected quality assurance for meat in the UK. The standards contain combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality. Quality Standard Mark beef and lamb, assured from farm to point of purchase, providing total product integrity.

To join the Quality Standard Mark scheme or for further information visit or call the scheme Hotline: 0845 491 8787. 


EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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