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Press Release   •   Feb 21, 2013 11:55 GMT

EBLEX is launching a fantastic new ‘app’ which will enable caterers and retailers to order any of the 450 beef, veal, lamb or mutton cuts featured in its highly acclaimed Meat Purchasing Guide direct from their supplier, from either a tablet or smartphone.

The Meat Purchasing Guide app, which will be free to download, is a great mobile tool which will simplify the meat ordering process and save valuable time for many businesses. Chefs and retailers will also benefit from more consistent products because, once an order has been placed, their suppliers will receive direct links to online cutting specifications, with step-by-step instructions showing how to prepare the cuts.

Developed for Android and iOS operating systems, the app contains a thumbnail image and description of each of the cuts featured in EBLEX’s Meat Purchasing Guide, along with cooking advice and a host of other useful features. Users can personalise their app by adding notes to a particular cut and other products, such as poultry, fish and pork, can be added to a ‘favourites list’ and included as part of the final order.

The launch of the app coincides with the release of the fifth and latest edition of the Meat Purchasing Guide, which now includes over 450 cuts of beef, veal, lamb and mutton.

Business development manager for EBLEX, Dick van Leeuwen, said: “We are very excited to announce the launch of our new Meat Purchasing Guide app which has been specifically developed to make the meat ordering process quick and easy for chefs and retailers, while also providing them with new product ideas. Because it is based on the latest version of our Meat Purchasing Guide, it contains over 450 beef, veal, lamb and mutton cuts - a fantastic range to choose from!”

The app will be officially launched at IFE 2013, which takes place between 17-20 March in London’s ExCel Centre. Anyone interested in the new app should visit EBLEX’s stand (stand N3220), where they will be given a full demonstration.

EBLEX will also be showcasing a number of exciting new product development initiatives and promotional campaigns at the event which will bring new, added value Quality Standard Mark products to market and enhance profit potential throughout the supply chain. Visitors to the stand will be able to learn more as well as finding out the benefits of becoming a member of the EBLEX Quality Standard Mark Scheme.

The app will also be showcased at the Bakers’ & Butchers’ Spring Fair at the Three Counties Showground, Malvern, on 7 April.

The app will be available to download from Google Play and the App Store from 17 March 2013.


For further press information please contact Claire Bradley at HD Communications Limited.

T: 01932 445276 E:

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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