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Press Release   •   Feb 07, 2013 18:00 GMT

With the traceability and origin of meat products coming under the spotlight once again, it’s more important than ever to ensure your beef, lamb and veal is sourced through an assured supply chain.

That’s the advice from EBLEX, the organisation behind the Quality Standard Mark Scheme for beef and lamb, which provides a guarantee of food safety, animal welfare, care for the environment and consistent eating quality.

In addition to specifications for beef and lamb, the scheme also includes specific requirements for mince and burgers labelled as Quality Standard. The key requirements, which can be viewed in full here, specify that beef mince must contain a maximum of 20% fat (as measured by chemical analysis using British Standard methods), approximately equivalent to beef having overall 85% visual lean prior to mincing and it must be 100% beef with no added water, additives, fillers or other ingredients.

In the case of burgers, no meat other than beef may be used, the beef used must be of a quality such that it would, if minced, satisfy the requirements of the EBLEX Quality Standard Mark for beef mince and the minimum beef content of the burger is 70%.

Laura Bishop, EBLEX marketing manager (Quality Schemes), said: “With traceability a particularly important issue at the moment, customers will increasingly be looking for assurance and origin indicators on packaging and menus. Our Quality Standard Mark scheme is independently audited and remains robust.  However, in the light of recent incidents, we are looking at introducing random DNA testing to beef and lamb produced under our scheme as an additional safeguard.

“Any business which is sourcing Quality Standard Mark beef or lamb and registered to our scheme (which is free of charge) can use the scheme logos on packaging, menus, website or marketing literature to offer customers the reassurance that the meat used in their burger has been sourced from a totally assured, independently inspected supply chain.”

For further information visit or call the scheme Hotline: 0845 491 8787.


EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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