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Press Release   •   Mar 27, 2013 19:24 GMT

EBLEX is offering Quality Standard Mark Scheme member butchers the chance to sign up to receive six brand new promotional kits to help drive sales of quality assured beef and lamb throughout the year.

There are four seasonal kits themed ‘Get Cook’in’ which are designed to inspire customers to try out a range of Quality Standard Mark (QSM) beef and lamb cuts throughout the year. These kits will also be supplemented with additional materials from the successful Steak Bar range, along with two new ranges to be introduced later this year: Chop House and The Carvery. A special ‘Gourmet Burger’ point-of-sale kit will also be issued in the summer.

The kits include:

·  Posters and cabinet cards to display in your shop to promote the featured cuts

·  Recipe cards for your customers to take away, including the popular Simply recipe booklets

·  Cutting specification guides to help you to prepare the cuts

There are only 1,000 seasonal kits available and these will be allocated on a first-come, first-served basis to those butchers who are members of the QSM Scheme who have pre-registered to receive them. So butchers need to act now to avoid missing out.

The sixth and final kit has been designed to promote QSM veal to customers and will include posters, recipe cards and stickers. Only 250 copies of this kit will be produced and it will also be made available on a first-come, first-served basis, to butchers who are members of the scheme.

Mike Whittemore, trade team marketing manager for EBLEX, said: “Our new promotional kits are packed full of recipe ideas using cuts that are great value for money, as well as being versatile and delicious!

“The cuts will provide QSM butchers with new ideas to help them utilise the whole carcase. If prominently displayed, the posters and other materials should help to attract passing trade and encourage customers to make a purchase and try out different cuts. We expect these kits to be very popular, so make sure you register now and don’t miss out.”

QSM Scheme member butchers must register to receive the free EBLEX kits. To register, call the scheme Hotline on 0845 491 8787 or email as soon as possible.


For further press information please contact Claire Bradley at HD Communications Limited.

T: 01932 445276 E:

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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