The majority of consumers feel they eat the right amount of red meat and do not need to cut back, according to consumer research commissioned by the Agriculture & Horticulture Development Board (AHDB).
The AHDB Consumer Tracker, which is conducted by YouGov, revealed that 55 per cent of respondents felt they eat the right amount of red meat, with 24 per cent saying they were not concerned about the amount they eat.
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Notes to editors
- AHDB Beef & Lamb is a division of the Agriculture & Horticulture Development Board (AHDB)
- AHDB is a UK-wide Non-Departmental Public Body sponsored by Defra and primarily funded by farmers, growers and others in the supply chain through statutory levies. It supports the meat and livestock industries (beef, sheep and pigs) in England; the horticulture, dairy and potatoes industries in Great Britain; and the cereals and oilseeds industry in the UK
- The AHDB Beef & Lamb Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, the team works with businesses to help improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion
- AHDB Beef & Lamb was formerly known as EBLEX
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