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SCHOOL DINNERS GIVEN ASSURED MEAT BOOST

Press Release   •   Feb 15, 2013 13:41 GMT

Caterers supplying schools across England are being offered help in sourcing assured beef and lamb in the wake of the horsemeat scandal.

EBLEX, the organisation for beef and sheep meat producers in England, has been in contact with the Local Authority Caterers’ Association (LACA) and has written to its 500-plus local authority, school and catering members in the UK to highlight the value of using meat produced as part of the Red Tractor assurance scheme, as well as its own Quality Standard Mark Scheme (QSM).

Both schemes give reassurance on provenance and traceability at a time when research shows more people are turning away from processed or frozen meat products to buy fresh, locally produced red meat.

“Provenance of products is important for consumers and independent auditing, which is already a key requirement of both the Red Tractor and QSM assurance schemes, is central to ensuring consumer confidence at a time when trust in some of the meat products they are buying has been shaken,” said Hugh Judd, foodservice project manager at EBLEX.

“Understandably this carries through to parents wanting to know that their children are eating good quality, fully traceable meat when they are at school.

“EBLEX has its own assurance schemes for beef and lamb, as well as working closely with the Red Tractor scheme. All three are familiar and trusted assurance brands. We are therefore perfectly placed to help caterers wishing to source fully assured fresh meat for supply into schools.

“We are urging those companies that do supply schools to go the extra mile and demonstrate that the meat they are supplying is of a high standard with a completely transparent supply chain.”

You can find out more about the Quality Standard Mark for beef and lamb at www.eblextrade.co.uk and the Red Tractor at www.redtractor.org.uk

ENDS

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.

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