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Fresh Off The Forecourt

Press release   •   Dec 08, 2009 14:22 GMT

RAC launch ‘Eau De Voiture’, the only perfume for vehicles

Getting a brand spanking new motor may top Christmas wish lists, but for many motorists a new car won’t prove a reality. They can, however cheat themselves into thinking they’re behind the wheel of a “59“ reg with RAC’s new limited edition perfume for cars, Eau de Voiture.

Eau de Voiture is specifically designed to replicate the smell that is associated with new cars. The perfect gift for any driver whose interior is in need of a little TLC. The perfume is an alluring blend of rich leather tones and walnut dashboard, created especially for your car. Notes of RAC orange linger with the aroma of a fresh forecourt purchase to create a motoring fragrance that will awaken and renew any vehicle.

Prakesh ‘Crackers’ Patel, RAC patrol of the year,said: “Sometimes the scent of a used car can literally be an assault on the senses; tobacco, dog, stale milk and ancient whiff of kebab are all common. The aroma that hits a motorist’s nose as they step inside a new vehicle is an altogether more enticing experience and this scent may help keep the illusion going long after that ‘just purchased’ fragrance has worn off.”

Available from 8th December at www.eaudevoiture.co.uk the one-off car perfume is the ideal gift for those unable to trade in their old banger for a new model and costs only £10.99. Any profits will be donated to RAC’s staff charity, The Railway Children.*

- Ends -

For more information and pack or lifestyle images of Eau de Voiture or product samples please contact:

Lucy Haughey, RAC Press Office, 01603 688891, 07800 690149, lucy.haughey@aviva.co.uk

Vicki Burn, RAC Press Office, 01603 684224, 07800 692909, vicki.burn@aviva.co.uk

Shelley Doyle, Hill & Knowlton, 0207 413 3734 shelley.doyle@hillandknowlton.com

*Visit www.railwaychildren.org.uk for more details

About RAC

With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.

RAC is committed to providing the very highest levels of service to its members and was the top named service organisation in the July 2009 UK Customer Satisfaction Index from the Institute of Customer Service.

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance. Aviva is the UK's largest insurer with a market share of around 15 per cent.

RAC is part of Aviva, the world's fifth largest insurance group which operates in 28 countries.

RAC's news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre/

Notes to Editors

For all media enquiries, please contact the RAC press team on +44 (0)1454 664 123. The line is manned by an on-call press officer outside office hours. ISDN radio studio facilities are available for interviews Monday to Friday.

About the RAC

First formed in 1897, the RAC has been looking after the needs of its members and championing the interests of drivers for more than 120 years.

Today it has more than eight million members and is one of the UK’s most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistanceinsurancebuying a used carvehicle inspections and checkslegal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.

The RAC is the motorist’s champion and campaigns to support the interests of its members and UK drivers at a national level. This includes voicing concerns about the increasing cost of motoring, particularly the price of fuel and the high level of tax levied on it, advancing levels of road safety, and supporting the needs of all drivers, from young to old.

The RAC’s annual Report on Motoring – first published in 1989 – is one of a kind and provides a clear insight into the concerns and issues facing today’s motorists.

For the very latest news on UK fuel prices, check RAC Fuel Watch. It provides a comprehensive guide to the latest UK unleaded petrol and diesel prices – both at the wholesale level and at the pump - and tracks these prices daily to help drivers check if the price they pay to fill up is a fair one.