Skip to main content

RAC triumphs at Customer Service Awards

Press release   •   Oct 02, 2006 00:01 BST

RAC¿s success at providing industry leading customer service to its members when they breakdown was recognised and rewarded at the recent National Customer Service Awards.

RAC's success at providing industry leading customer service to its members when they breakdown was recognised and rewarded at the recent National Customer Service Awards.

Employees working both at the roadside and the RAC Service Delivery centre in Birmingham, scooped awards at the London event.

The Birmingham based Customer Care Team won the award for the 'Customer Service Complaints Team of the Year' having demonstrated such a positive attitude towards complaints and excellent teamwork, when helping RAC members.

The RAC patrol team based in Cambridge - characterised by their familiar orange rescue vehicles - won the award for ‘Front-Line Customer Service Team of the Year', based on a superlative level of customer service and teamwork when helping RAC members who have broken down at the roadside.

The RAC Commercial Assistance team - which serves the commercial vehicle market - received a commendation in the Customer Service Contact Centre of the Year Award.

On an individual basis, RAC's Customer Service Ambassador of the Year, Rachel Duffield, was a finalist in the ICS Front-Line Customer Service Professional of the Year award.

RAC managing director, Debbie Hewitt, says: "We're enjoying a third year running of customer service awards, which is a significant testament to the hard work and commitment of RAC colleagues who provide a fantastic service to our members when they call us for assistance."

RAC won the SOCAP Award for Innovation in Customer Service in 2005 and the Best Use of Technology in Customer Service in 2004.

- Ends -

RAC Press office contact

Adam Cracknell on 01603 684916 or 07800 699517

Notes to editors

About RAC

With around seven million members, RAC is one of the UK's most progressive motoring organizations, providing services for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs. RAC incorporates BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.

Aviva bought RAC last year. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 14 per cent.

Notes to Editors

For all media enquiries, please contact the RAC press team on +44 (0)1454 664 123. The line is manned by an on-call press officer outside office hours. ISDN radio studio facilities are available for interviews Monday to Friday.

About the RAC

First formed in 1897, the RAC has been looking after the needs of its members and championing the interests of drivers for more than 120 years.

Today it has more than eight million members and is one of the UK’s most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistanceinsurancebuying a used carvehicle inspections and checkslegal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.

The RAC is the motorist’s champion and campaigns to support the interests of its members and UK drivers at a national level. This includes voicing concerns about the increasing cost of motoring, particularly the price of fuel and the high level of tax levied on it, advancing levels of road safety, and supporting the needs of all drivers, from young to old.

The RAC’s annual Report on Motoring – first published in 1989 – is one of a kind and provides a clear insight into the concerns and issues facing today’s motorists.

For the very latest news on UK fuel prices, check RAC Fuel Watch. It provides a comprehensive guide to the latest UK unleaded petrol and diesel prices – both at the wholesale level and at the pump - and tracks these prices daily to help drivers check if the price they pay to fill up is a fair one.