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To Tweet or Not To Tweet

Press Releases   •   Jan 10, 2013 07:30 GMT

A recent survey shows that more than half of the respondents don’t use Twitter at all. Two out
of three of those who do have a Twitter account only tweet occasionally, if at
all. And only four percent tweet several times per day.

“I can’t see the point of Twitter” was one of the comments to the
survey, “it takes time and I have better ways to keep in touch with my friends
and more important things to do.”

“Comments like this show a common misunderstanding of Twitter and social
media generally” explains communication strategist Helen Rennie-Smith. “A lot
of people still have the conception that social media are communication tools
for private use only.”

They seem unaware of the fact that social media are extremely powerful
tools for corporate communications and thought leadership. They are also cost
efficient compared to traditional marketing and advertising. The trick, of
course, is to figure out how to best use social media to suit each company’s
purposes.

Helen Rennie-Smith agrees that social media activities can take a lot of
time, if we let them, but she also reminds us that we ourselves are actually in
charge. She encourages business owners to open a Twitter account, start
following interesting people who are relevant to their business and gradually start
tweeting themselves.

“But don’t let it absorb your working day” she adds, “make sure you are
in charge of your social media presence and not the other way round!”

Rennie-Smith Communications builds and implements communication strategies for SMEs in Europe.

A recent survey shows that more than half of the respondents don’t use Twitter at all. Two out of three of those who do have a Twitter account only tweet occasionally, if at all. And only four percent tweet several times per day.

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Strategies Help Cutting Through the Noise

Press Releases   •   Dec 03, 2012 18:54 GMT

The breakthrough of social media in the last few years has made corporate communication accessible to everyone. It has also helped cutting PR budgets, since it is so easy to post a message yourself.

But many doubt the effectiveness of this sort of communication. You often hear speculation that Facebook will be gone within two years time or that LinkedIn was great a few years ago, but will never survive in the long run.

“The different social media channels actually serve their purpose very well,” claims Helen Rennie-Smith, communication consultant with more than 30 years of experience. “I find the sceptics usually are those who are uncertain how to use these tools to their full potential.”

It may be easy to post a message, but it can also be extremely time consuming. A lot of businesses find their messages getting lost in the noise online and they don’t have the time to react to everything that is happening on Twitter, Facebook or Youtube.

“This is the just the point,” agrees Helen Rennie-Smith. “To build your presence successfully in these networks you need to be proactive rather than reactive.”

This is why a communication strategy is vital. With a well developed strategy it is so much easier to know what to do and when to do it – which removes a lot of stress from business owners.

"The communication strategy has enabled me to take my business to a new level," says Malin Lundberg Müller, Managing Director of luxury travel website Haute Compass Ltd.

To develop such a plan, you have to consider what you want to achieve with your social media activities. This is not necessarily as easy as it may sound and that is the reason why Helen Rennie-Smith organises workshops for small and medium sized businesses. The result of the workshop is a communication strategy focussed on the needs of each individual business.

Says environmental innovator Monica Hallworth, Knycer AB: "The workshop was really rewarding and quickly resulted in an action plan for our social media activities."

“When you have a plan and use it skilfully, your message can cut through the noise and make people hear what you have to say,” concludes Helen Rennie-Smith.

The breakthrough of social media in the last few years has made corporate communication accessible to everyone. It has also helped cutting PR budgets, since it is so easy to post a message yourself. However, a lot of businesses find their messages getting lost in the noise online. Helen Rennie-Smith claims that a well developed strategy is the key to successful communication.

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About Rennie-Smith Communications

Business Communication Made Easy

There are so many options for corporate communication these days. And it’s so easy to do it yourself. Still, a lot of business owners find it difficult to get their message across. How can that be?

Ad hoc and reactive communication is usually the reason, while strategic and proactive communication is the key to the best possible reception of your message.

More often than not organisations lack well elaborated and integrated communication strategies. Rennie-Smith Communications makes it easy to develop and implement a bespoke strategy without hiring a whole communication department. It's cost-efficient and not at all complicated.

Address

  • Rennie-Smith Communications
  • 70 Kenilworth Court, Lower Richmond Road
  • SW15 1EN London, UK