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To Tweet or Not To Tweet

Press releases   •   Jan 10, 2013 07:30 GMT

A recent survey shows that more than half of the respondents don’t use Twitter at all. Two out of three of those who do have a Twitter account only tweet occasionally, if at all. And only four percent tweet several times per day.

Strategies Help Cutting Through the Noise

Press releases   •   Dec 03, 2012 18:54 GMT

The breakthrough of social media in the last few years has made corporate communication accessible to everyone. It has also helped cutting PR budgets, since it is so easy to post a message yourself. However, a lot of businesses find their messages getting lost in the noise online. Helen Rennie-Smith claims that a well developed strategy is the key to successful communication.