Stockholm, Sweden, May 29, 2019 – Sweden’s global foodie brand Professional Secrets was showcased in a live broadcast on Tuesday by the premium BBC Business Live news programme. An estimated BBC News audience of up to 121 million viewers heard Professional Secrets founder and CEO Niklas Wakeus explain how he has turned a hobby into a leading brand for foodies wanting to learn the cooking and food handling secrets rarely shared by professional chefs.
“My own passion for preparing food led me to see a gap in a global market filled with celebrity chef books and television programmes for common sense tips, tricks and general knowledge and so I created Professional Secrets,” Niklas Wakeus told the BBC audience.
Since leaving a successful two decades as a high-flying business executive to start Professional Secrets in 2012, he has turned his hobby into a fast growing brand that delivers chef-grade culinary knowledge and professional quality kitchen tools to foodies around the world.
Professional Secret kitchen knives and other products are available in over 300 stores in Scandinavia.
With its head office in Stockholm, Sweden, the company is enjoying rapid international expansion in Scandinavia, Benelux, Germany, Switzerland, Austria, and the USA. Professional Secrets is also currently establishing a separate joint venture in China with local entrepreneur to target “social community commerce” with European cooking knowledge.
“In a world where obesity is commonly linked to poor eating habits we see professional Secrets as being part of the solution because greater awareness in the kitchen leads to better nutrition and health, less waste and less environmental impact as well as growing demand for better produce and treatment of farm animals and the like,” said Niklas Wakeus.
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