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Don’t just look good in the sun - see better!

Press Release   •   Jan 30, 2017 16:18 GMT

2017 SunProtect by Rodenstock Prescription Sunglasses

Choosing this year’s prescription sunglasses is as easy as ABC…

  1. Choose from any one of 38 stylish models, from extra curved sporty to classic elegance.
  2. Choose the lens design from single vision, bifocal or progressive, in conventional or individualised designs.
  3. Choose your sun protection from tinted, mirror coatings, polarised or intelligent light changing versions.

The 2017 SunProtect Prescription Sunglass collection has a variety of stunning models which, combined with the widest lens portfolio available, has 4,500 combinations per model - so we guarantee there is something for everyone!

SunProtect by Rodenstock is fully supported with Point of Sale in the form of an attractive display stand, posters, showcards and Px mailers. The PoS emphasis will be the high performance of Rodenstock sun lenses, complementing the stylish and fashionable sunglass styles.

Consisting of 38 stylish sunglasses, opticians have free choice to create their own bespoke collection of 18 models, with an additional 6 Rodenstock ProAct sport included.

The collection offers a comprehensive range of prescription lenses and tints, including polarised, mirror coatings and ColorMatic IQ® Sun 2 lenses, which darken in strong sunlight and lighten to 55% in the shade. All lenses provide 100% defence against UVA and UVB light, blocking out harmful light, whilst letting the visible light through.

Only available at independent opticians

About Rodenstock

Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacle frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,300 and is represented in more than 80 countries with sales subsidiaries and distribution partners.

Rodenstock maintains production sites at a total of 14 locations in 12 countries, including Kent UK.

Rodenstock is a licensed partner for Porsche Design.

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