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<item>
  <title>Inspirational highlights from Digital Shoreditch 2013</title>
  <pubDate>Wed, 05 Jun 2013 16:21:00 +0100</pubDate>
  <description>Mynewsdesk took part in Digital Shoreditch 2013, here are some of the video highlights of our favourite presentations.</description>
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  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/inspirational-highlights-from-digital-shoreditch-2013-19127?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>The Art of Perception - our chat with a PR legend</title>
  <pubDate>Wed, 05 Jun 2013 11:29:27 +0100</pubDate>
  <description>Mynewsdesk met PR legend Bob Leaf to learn about his 55 years of PR experience and his insights into how PR practitioners can deal with the challenges they now face in the digital age.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/the-art-of-perception-our-chat-with-a-pr-legend-18959?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/the-art-of-perception-our-chat-with-a-pr-legend-18959?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>Why the brand newsroom will change PR for good</title>
  <pubDate>Mon, 03 Jun 2013 11:10:48 +0100</pubDate>
  <description>Today the buzz in PR and marketing circles is about the “brand newsroom approach” - in which content is king and every organisation can benefit from thinking and acting more like a media company.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/why-the-brand-newsroom-will-change-pr-for-good-19077?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/why-the-brand-newsroom-will-change-pr-for-good-19077?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>The next generation newsroom has landed</title>
  <pubDate>Thu, 30 May 2013 16:03:00 +0100</pubDate>
  <description>Introducing you to the next generation Mynewsdesk newsroom! </description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/the-next-generation-newsroom-has-landed-18944?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/the-next-generation-newsroom-has-landed-18944?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>That time you let a Glaswegian into the office</title>
  <pubDate>Fri, 17 May 2013 16:08:00 +0100</pubDate>
  <description>An intern's work experience at Mynewsdesk.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/that-time-you-let-a-glaswegian-into-the-office-18881?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/that-time-you-let-a-glaswegian-into-the-office-18881?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>Mynewsdesk makes its Digital Shoreditch debut</title>
  <pubDate>Wed, 15 May 2013 15:08:00 +0100</pubDate>
  <description>Celebrate Digital Shoreditch's 3rd annual festival with Mynewsdesk who will be participating for the first time.  Have a look at what the festival has in store for PR and communications professionals, the talks the Mynewsdesk team will be holding and details of our networking event.</description>
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  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/mynewsdesk-makes-their-digital-shoreditch-debut-18802?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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  <title>How Golden Wonder rubbed salt &amp; vinegar into Walkers' wounds</title>
  <pubDate>Thu, 09 May 2013 16:44:00 +0100</pubDate>
  <description>Paul Sutton, Head of Social Comms at Bottle PR shared some crispy insights into Golden Wonders' recent PR activity.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/how-golden-wonder-rubbed-salt-vinegar-into-walker-s-wounds-18718?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/how-golden-wonder-rubbed-salt-vinegar-into-walker-s-wounds-18718?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>What’s the story….with our newsroom benchmark?</title>
  <pubDate>Mon, 18 Mar 2013 15:25:02 +0000</pubDate>
  <description>By now you should have all seen our comprehensive benchmark report of the newsrooms of the top 100 brands in the world. This time around, we wanted to give a bit more background as to how and why we conducted this study, </description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/what-s-the-story-with-our-newsroom-benchmark-17446?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/what-s-the-story-with-our-newsroom-benchmark-17446?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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  <title>Media lists go social with Mynewsdesk</title>
  <pubDate>Mon, 25 Feb 2013 10:37:00 +0000</pubDate>
  <description>We've improved our Network features to add a whole new dimension to your PR contacts.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/media-lists-go-social-with-mynewsdesk-17364?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/media-lists-go-social-with-mynewsdesk-17364?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>What was the best PR of 2012?</title>
  <pubDate>Mon, 24 Dec 2012 16:25:21 +0000</pubDate>
  <description>We asked you to tell us what you thought were the best examples of PR and communications in 2012. Here's what you said...</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/what-was-the-best-pr-of-2012-16503?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/what-was-the-best-pr-of-2012-16503?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>Making the Olympics social</title>
  <pubDate>Mon, 03 Dec 2012 09:04:02 +0000</pubDate>
  <description>Finn Concannon, Lead Social Media Producer at London 2012, looks back on the games and how the social team came together. </description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/making-the-olympics-social-16126?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/making-the-olympics-social-16126?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>Period drama: the inside story of Bodyform's viral campaign of the month</title>
  <pubDate>Tue, 23 Oct 2012 11:42:00 +0100</pubDate>
  <description>Matt Golding of Team Rubber on how Bodyform responded to a Facebook comment by unleashing a viral video sensation in just 8 days.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/period-drama-the-inside-story-of-bodyform-s-viral-campaign-of-the-month-15354?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/period-drama-the-inside-story-of-bodyform-s-viral-campaign-of-the-month-15354?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>Nissan's integrated social media campaign during #SMWLDN</title>
  <pubDate>Tue, 09 Oct 2012 11:31:00 +0100</pubDate>
  <description>On the third day of Social Media Week, we hosted an event entitled 'Integrated Social Media', featuring some best-in-class campaign examples from BMIbaby, Skype and Nissan.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/nissan-s-integrated-social-media-campaign-during-smwldn-15109?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/nissan-s-integrated-social-media-campaign-during-smwldn-15109?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>How I used social media to get an internship with Mynewsdesk UK</title>
  <pubDate>Mon, 24 Sep 2012 14:54:00 +0100</pubDate>
  <description>Mynewsdesk intern Kate Besedina on how she caught the attention of Mynewsdesk, and what she wants from the opportunity ahead.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/how-i-used-social-media-to-get-an-internship-with-mynewsdesk-uk-14534?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/how-i-used-social-media-to-get-an-internship-with-mynewsdesk-uk-14534?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>Costa Coffee’s digital PR journey</title>
  <pubDate>Tue, 28 Aug 2012 12:19:00 +0100</pubDate>
  <description>Adam Vincenzini of Lexis PR spoke to us about how Costa Coffee is using Mynewsdesk to help evolve their digital communications.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/costa-coffee-s-digital-pr-journey-14400?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/costa-coffee-s-digital-pr-journey-14400?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>Communicators told us their stories at Marketing Week Live</title>
  <pubDate>Thu, 26 Jul 2012 13:06:00 +0100</pubDate>
  <description>We exhibited at Marketing Week Live where we ran a straw poll among PR and marketing professionals who visited our stand.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/how-optimised-is-your-website-s-newsroom-communicators-told-us-their-stories-13826?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/how-optimised-is-your-website-s-newsroom-communicators-told-us-their-stories-13826?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>Mynewsdesk #FutureComms Panel - Meet the panel, part 2</title>
  <pubDate>Fri, 27 Apr 2012 14:25:00 +0100</pubDate>
  <description>It's time to introduce four more of our esteemed panellists...</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/mynewsdesk-futurecomms-panel-meet-the-panel-part-2-12024?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/mynewsdesk-futurecomms-panel-meet-the-panel-part-2-12024?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>Mynewsdesk #FutureComms Panel - Meet the panel, part 1</title>
  <pubDate>Mon, 26 Mar 2012 15:16:00 +0100</pubDate>
  <description>We're very excited to introduce the Mynewsdesk Future of Communications Panel!</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/mynewsdesk-futurecomms-panel-meet-the-panel-part-1-11778?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/mynewsdesk-futurecomms-panel-meet-the-panel-part-1-11778?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>The Future of PR, Communications and the Media event during Social Media Week [VIDEO] </title>
  <pubDate>Thu, 01 Mar 2012 17:41:00 +0000</pubDate>
  <description>Media, brands, communications, PR and technology are in a state of flux. Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/the-great-debate-event-during-social-media-week-video-full-version-futurecomms-smwldn-11323?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/the-great-debate-event-during-social-media-week-video-full-version-futurecomms-smwldn-11323?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>Sandwich, Eggs, Octopus: The Secret to Digital PR</title>
  <pubDate>Thu, 08 Dec 2011 14:57:00 +0000</pubDate>
  <description>You've found it, but search engines might not. An intriguing blog post by Paul Sutton of BOTTLE PR.</description>
  <guid>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/sandwich-eggs-octopus-the-secret-to-digital-pr-9900?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</guid>
  <link>http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/sandwich-eggs-octopus-the-secret-to-digital-pr-9900?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=blog_post</link>
  <dc:creator>Mynewsdesk</dc:creator>
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