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  <title>Guardian Changing Media Summit 2013</title>
  <pubDate>Tue, 19 Mar 2013 09:29:02 +0000</pubDate>
  <description>
    &lt;p&gt;
      &lt;strong&gt;Time:&lt;/strong&gt; Mar 21 - Mar 23&lt;br /&gt;
      &lt;strong&gt;Location:&lt;/strong&gt; King's Place, London
    &lt;/p&gt;
    &lt;p&gt;Catering to a 400-strong audience and running across two full days, CMS brings together a unique blend of CXO and director level executives responsible for commercial, creative and digital strategies across online, mobile, social, advertising, gaming, finance, audio and more.

Our delegates come to the Changing Media Summit:

• To interrogate ideas and pick up new strategic approaches

• To be challenged by some of the biggest thinkers in the business

• To learn from the biggest successes and the most painful failures

• To network with peers who can make a difference to your business

The Guardian's position as globally recognised digital innovator which has been established through world-class journalism and product development gives delegates the chance to meet with and speak alongside some the most influential names in the business.&lt;/p&gt;
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  <link>http://www.mynewsdesk.com/uk/mynewsdesk/events/guardian-changing-media-summit-2013-41360?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=event</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>Social Media Week: Integrating Social Media - Some best-in-class examples</title>
  <pubDate>Mon, 17 Sep 2012 11:38:26 +0100</pubDate>
  <description>
    &lt;p&gt;
      &lt;strong&gt;Time:&lt;/strong&gt; Sep 26, 15:00 - 17:00&lt;br /&gt;
      &lt;strong&gt;Location:&lt;/strong&gt; Shoreditch House
Ebor St 
London
E1 6AW
United Kingdom
    &lt;/p&gt;
    &lt;p&gt;Social media campaigns now stretch far beyond marketing or community development. Increasingly, organisations are integrating their social media campaigns into wider communications campaigns, reaching out to a variety of stakeholders.

Mynewsdesk, the leading online newsroom provider, along with Communicate magazine, the organisers of the Digital Impact Awards, have invited three companies who have made the shortlist for this year's awards event to share the secrets of how and what worked when they integrated social media into their comms campaigns.

The case studies we explore are:

Nissan 

Nissan's digital agency AKQA talks social media “Bollywood style”.

When Nissan launched the Micra in India it combined conventional TV advertising, an active media relations campaign and an innovative Facebook competition to grow the brand from a few hundred Facebook followers to become the most talked about automotive brand in India. AKQA tells the story. 

bmibaby 

Dirk Singer, CEO of bmibaby's social media agency Rabbit shares their innovative work.

How does an airline become the third most talked discussed airline on social media in the UK when it only has 14 planes? bmibaby used Twitter, Instagram, and conventional PR to inspire a generation of travellers.


Skype

Mike Rowe, CEO of Skype’s digital agency 1000 Heads talks about the success of their social media campaigns.

Skype enabled users to create personalised video messages with their favourite musicians using the Say It with Skype Facebook app – the PR launch involved various social media, including Twitter. To date this created over 86 million impressions.


Reserve your free place now at: http://smwintegratingsocialmedia.eventbrite.com/ 

 Feel free to use our #SMW12, and our twitter @mynewsdesk_uk
&lt;/p&gt;
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  <link>http://www.mynewsdesk.com/uk/mynewsdesk/events/social-media-week-integrating-social-media-some-best-in-class-examples-39004?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=event</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>Join Mynewsdesk at Social Media World Forum during 27-28 March 2012!</title>
  <pubDate>Mon, 19 Mar 2012 12:07:00 +0000</pubDate>
  <description>
    &lt;p&gt;
      &lt;strong&gt;Time:&lt;/strong&gt; Mar 27 - Mar 29&lt;br /&gt;
      &lt;strong&gt;Location:&lt;/strong&gt; Olympia, London
    &lt;/p&gt;
    &lt;p&gt;'Engage with The World of Social Media Marketing!'

Social Media World Forum events are 2 day digital, online and mobile marketing conferences. Providing advice and insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.

Our Mynewsdesk team will be attending Social Media World Forum and will be housed in a lovely red booth, number 45! Please come and introduce yourself to our friendly team, receive the tour of our smart platform and even have your chance at winning a Mynewsdesk Premium Social Media Newsroom worth £4700! We will also be awarding 3 months FREE newsroom trials to all attendees wishing to boost their brand's PR, communications and marketing efforts.

Jonathan Bean, Mynewsdesk's COO (Chief Operating Officer) will be partaking in "Social Media Engagement Measurement and Metrics" panel debate, which is taking place at 11.30 on the 27th March. Come and receive some expert insights into this hot topic. To find out more click the signup link below.

We are looking forward to see you at booth number 45.

Best Wishes
The Mynewsdesk Team&lt;/p&gt;
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  <link>http://www.mynewsdesk.com/uk/mynewsdesk/events/join-mynewsdesk-at-social-media-world-forum-during-27-28-march-2012-36881?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=event</link>
  <dc:creator>Mynewsdesk</dc:creator>
</item>
<item>
  <title>The Great Debate: The Future of PR, Communications and the Media - During Social Media Week</title>
  <pubDate>Tue, 07 Feb 2012 08:18:00 +0000</pubDate>
  <description>
    &lt;p&gt;
      &lt;strong&gt;Time:&lt;/strong&gt; Feb 15, 15:00 - 18:00&lt;br /&gt;
      &lt;strong&gt;Location:&lt;/strong&gt; Venue: Adam Street - a chic ‘Private Members Club’

Address: 9 Adam Street, City of London WC2 6AA
    &lt;/p&gt;
    &lt;p&gt;Media, brands, communications, PR and technology are in a state of flux.
Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective.

One of the few events on at Social Media Week without ‘social media’ in the title, this session will cut through the hysteria and hyperbole. Nothing will be taken for granted.

Five of the sharpest minds representing all corners of the comms ecosystem will debate:

    Which trends are truly game-changing for comms and media? Which are red herrings?
    Who sets the agenda set now?
    Has the balance of influence shifted?
    How should the corporate communicator adapt? 

Panel-Speakers:

    Paul Sutton (Head of Social Communication) from Bottle PR
    Katie McLean (European Digital Manager) from Spectrum Brands
    Jon Bernstein (Deputy Editor) from New Statesman
    Eva Keogan (Blogger - Social Comms) from Nixdminx

&lt;/p&gt;
  </description>
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  <link>http://www.mynewsdesk.com/uk/mynewsdesk/events/the-great-debate-the-future-of-pr-communications-and-the-media-during-social-media-week-36205?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=event</link>
  <dc:creator>Mynewsdesk</dc:creator>
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<item>
  <title>Social Media World Forum, London </title>
  <pubDate>Tue, 22 Mar 2011 14:14:05 +0000</pubDate>
  <description>
    &lt;p&gt;
      &lt;strong&gt;Time:&lt;/strong&gt; Mar 29 - Mar 30&lt;br /&gt;
      &lt;strong&gt;Location:&lt;/strong&gt; London Olympia
    &lt;/p&gt;
    &lt;p&gt;Social Media World Forum Europe is now in its 3rd year, the event this year will be providing a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing. With over 4000 attendees last year, the show has grown significantly to become one of the leading shows in its field, hosting a variety of free to attend workshops &amp; conferences for marketers, pr professionals, developers, and the like.

Mynewsdesk, offering innovative plug-and-play social media newsrooms, will make its first appearance in the UK market during Social Media World Forum .  Come and find us on Stand 53.&lt;/p&gt;
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  <link>http://www.mynewsdesk.com/uk/mynewsdesk/events/social-media-world-forum-london-31285?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=event</link>
  <dc:creator>Mynewsdesk</dc:creator>
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