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  <title>Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats</title>
  <pubDate>Thu, 30 Apr 2026 11:17:51 +0100</pubDate>
  <description>With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in a strong position to capitalise on the fast-growing protein category. Insights from the Norwegian Seafood Council’s (NSC) latest research highlight a significant opportunity to better align seafood’s natural nutritional strengths with evolving consumer expectations.</description>
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  <link>https://www.mynewsdesk.com/uk/seafood/pressreleases/significant-opportunity-for-seafood-targeting-the-protein-boom-using-clearer-messaging-and-more-convenient-formats-3445993?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Norges Sjømatråd AS</dc:creator>
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  <title>Müller Corner celebrates personalised rituals at the heart of major new campaign</title>
  <pubDate>Mon, 20 Apr 2026 08:00:00 +0100</pubDate>
  <description>Müller UK &amp; Ireland has today (20 April) launched a new multimillion-pound Müller Corner campaign.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-corner-celebrates-personalised-rituals-at-the-heart-of-major-new-campaign-3443616?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-corner-celebrates-personalised-rituals-at-the-heart-of-major-new-campaign-3443616?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller launches new Cadbury Dairy Milk Sharing Pot Desserts with Twirl and Oreo Pieces </title>
  <pubDate>Thu, 16 Apr 2026 10:00:00 +0100</pubDate>
  <description>Müller UK &amp; Ireland, in licensing partnership with Mondelēz International, is expanding its desserts portfolio with the launch of two brand‑new Cadbury products: Cadbury Dairy Milk Sharing Pot Dessert with Twirl Pieces and Cadbury Dairy Milk Sharing Pot Dessert with Oreo Biscuit Pieces.</description>
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  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-launches-new-cadbury-dairy-milk-sharing-pot-desserts-with-twirl-and-oreo-pieces-3443286?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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  <title>Prestwich regeneration enters new era as demo contractor appointed</title>
  <pubDate>Mon, 30 Mar 2026 06:58:00 +0100</pubDate>
  <description>Prestwich regeneration enters new era as demolition contractor appointed.</description>
  <guid>https://www.mynewsdesk.com/uk/bury-council/pressreleases/prestwich-regeneration-enters-new-era-as-demo-contractor-appointed-3440632?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/bury-council/pressreleases/prestwich-regeneration-enters-new-era-as-demo-contractor-appointed-3440632?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Bury Metropolitan Borough Council</dc:creator>
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  <title>Mix-ins meet macros: Müller and Myprotein launch Mixers with 15g protein per pot</title>
  <pubDate>Fri, 13 Mar 2026 10:00:00 +0000</pubDate>
  <description>Müller Yogurt &amp; Desserts and Myprotein are strengthening their partnership with the launch of Müller x Myprotein Mixers, a new high-protein yogurt range designed to bring greater enjoyment, variety and texture to the protein segment.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/mix-ins-meet-macros-muller-and-myprotein-launch-mixers-with-15g-protein-per-pot-3437152?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/mix-ins-meet-macros-muller-and-myprotein-launch-mixers-with-15g-protein-per-pot-3437152?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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  <title>Müller outlines next phase of Skelmersdale site transformation </title>
  <pubDate>Tue, 13 Jan 2026 19:30:00 +0000</pubDate>
  <description>With global demand for dairy products projected to increase over the coming decade, Müller UK &amp; Ireland has outlined its next phase of transformation for its site in West Lancashire.</description>
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  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-outlines-next-phase-of-skelmersdale-site-transformation-3425727?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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  <title>Bjørn-Erik Stabell Appointed UK Director of the Norwegian Seafood Council, Bringing Global Expertise to Key Market</title>
  <pubDate>Tue, 09 Sep 2025 10:50:07 +0100</pubDate>
  <description>The Norwegian Seafood Council (NSC) has appointed Bjørn-Erik Stabell as its new UK Director, succeeding Victoria Braathen, who has led the Council’s UK marketing efforts since September 2022.</description>
  <guid>https://www.mynewsdesk.com/uk/seafood/pressreleases/bjoern-erik-stabell-appointed-uk-director-of-the-norwegian-seafood-council-bringing-global-expertise-to-key-market-3403418?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/seafood/pressreleases/bjoern-erik-stabell-appointed-uk-director-of-the-norwegian-seafood-council-bringing-global-expertise-to-key-market-3403418?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Norges Sjømatråd AS</dc:creator>
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<item>
  <title>OLED materials have potential new uses in detecting pesticides for the farming industry</title>
  <pubDate>Thu, 07 Aug 2025 14:37:29 +0100</pubDate>
  <description>Researchers are set to shine a different kind of light on the farming industry after receiving funding to explore how fluorescent materials used in TV and phone screens can be used to detect the presence of pesticides and herbicides in food production.</description>
  <guid>https://www.mynewsdesk.com/uk/northumbria-university/pressreleases/oled-materials-have-potential-new-uses-in-detecting-pesticides-for-the-farming-industry-3398525?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/northumbria-university/pressreleases/oled-materials-have-potential-new-uses-in-detecting-pesticides-for-the-farming-industry-3398525?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Northumbria University</dc:creator>
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  <title>Müller UK &amp; Ireland partners with Trusts to share farm to fridge journey with schoolchildren</title>
  <pubDate>Tue, 05 Aug 2025 10:00:00 +0100</pubDate>
  <description>Children from schools across Britain are learning more about the farming industry and how their favourite dairy products get from farm to fridge, thanks to a partnership between Müller UK &amp; Ireland, Co-op Academies Trust, and The Country Trust.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-uk-and-ireland-partners-with-trusts-to-share-farm-to-fridge-journey-with-schoolchildren-3398114?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-uk-and-ireland-partners-with-trusts-to-share-farm-to-fridge-journey-with-schoolchildren-3398114?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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  <title>Müller confirms £45m investment in Skelmersdale site</title>
  <pubDate>Wed, 16 Jul 2025 12:00:00 +0100</pubDate>
  <description>Müller UK &amp; Ireland has unveiled plans to invest significantly in its Skelmersdale site, its people and supplying farmers, following the acquisition of Yew Tree Dairy in October 2024. </description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-confirms-ps45m-investment-in-skelmersdale-site-3396861?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-confirms-ps45m-investment-in-skelmersdale-site-3396861?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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  <title>Declan Rice creates his own limited-edition flavour in the newest collaboration with Müller Rice</title>
  <pubDate>Thu, 10 Jul 2025 10:22:22 +0100</pubDate>
  <description>Müller Yogurt &amp; Desserts has bolstered its partnership with England international Declan Rice, launching a brand new Raspberry and White Chocolate flavour Müller Rice co-created with the footballer himself.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/declan-rice-creates-his-own-limited-edition-flavour-in-the-newest-collaboration-with-muller-rice-3396338?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/declan-rice-creates-his-own-limited-edition-flavour-in-the-newest-collaboration-with-muller-rice-3396338?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller launches innovative organic programme for supplying farmers</title>
  <pubDate>Tue, 10 Jun 2025 10:00:00 +0100</pubDate>
  <description>Müller UK &amp; Ireland is placing long-term supply chain resilience at the heart of a new organic milk offering, which it has developed in partnership with its retail partners.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-launches-innovative-organic-programme-for-supplying-farmers-3391085?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-launches-innovative-organic-programme-for-supplying-farmers-3391085?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller donates four million meals through FareShare, supporting its mission to build Stronger Communities across the UK</title>
  <pubDate>Wed, 14 May 2025 14:00:54 +0100</pubDate>
  <description>●	Müller UK &amp; Ireland, one of the top FMCG brands in Great Britain, announces its four million meals donated milestone in partnership with FareShare, the UK’s biggest charity tackling food waste for social good. 
●	Müller donates meals and time with its volunteering scheme, where employees around the country donate their time to give back to the community. </description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-donates-four-million-meals-through-fareshare-supporting-its-mission-to-build-stronger-communities-across-the-uk-3386418?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-donates-four-million-meals-through-fareshare-supporting-its-mission-to-build-stronger-communities-across-the-uk-3386418?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller and Myprotein extend high-protein range with two new products  </title>
  <pubDate>Tue, 06 May 2025 14:49:50 +0100</pubDate>
  <description>Müller Yogurt &amp; Desserts and Myprotein have strengthened their partnership by extending their collaboration portfolio with two new high-protein products.  </description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-and-myprotein-extend-high-protein-range-with-two-new-products-3384731?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-and-myprotein-extend-high-protein-range-with-two-new-products-3384731?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller confirms acquisition of Biotiful Gut Health</title>
  <pubDate>Fri, 11 Apr 2025 13:07:53 +0100</pubDate>
  <description>Müller UK &amp; Ireland has today (Friday 11 April) reached an agreement to acquire the Biotiful Gut Health business.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-confirms-acquisition-of-biotiful-gut-health-3380916?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-confirms-acquisition-of-biotiful-gut-health-3380916?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller launches new Fast Track programme to drive down on-farm emissions</title>
  <pubDate>Mon, 13 Jan 2025 11:36:17 +0000</pubDate>
  <description>Müller UK &amp; Ireland has announced the launch of ‘Fast Track’, a groundbreaking programme targeted at decreasing carbon emissions from supplying farms by introducing real-time data analysis. </description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-launches-new-fast-track-programme-to-drive-down-on-farm-emissions-3363185?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-launches-new-fast-track-programme-to-drive-down-on-farm-emissions-3363185?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller targets enhanced industry collaboration with Dairy UK membership</title>
  <pubDate>Wed, 08 Jan 2025 11:14:31 +0000</pubDate>
  <description>Müller UK &amp; Ireland has joined the processor-led organisation Dairy UK as it targets further industry collaboration.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-targets-enhanced-industry-collaboration-with-dairy-uk-membership-3362688?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-targets-enhanced-industry-collaboration-with-dairy-uk-membership-3362688?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>Müller Yogurt &amp; Desserts appoints Talar El Asswad as Strategy &amp; Marketing Director</title>
  <pubDate>Tue, 12 Nov 2024 14:00:00 +0000</pubDate>
  <description>Müller Yogurt &amp; Desserts (MYD) has appointed Talar El Asswad as Strategy &amp; Marketing Director.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-yogurt-and-desserts-appoints-talar-el-asswad-as-strategy-and-marketing-director-3354163?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/muller-yogurt-and-desserts-appoints-talar-el-asswad-as-strategy-and-marketing-director-3354163?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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  <title>Müller’s Corner yogurt pots go clear to reduce environmental impact of packaging</title>
  <pubDate>Thu, 07 Nov 2024 15:33:47 +0000</pubDate>
  <description>After over 30 years in the UK market, Müller Yogurt &amp; Desserts is converting its iconic Corner yogurt pots from white to clear plastic.</description>
  <guid>https://www.mynewsdesk.com/uk/muller/pressreleases/mullers-corner-yogurt-pots-go-clear-to-reduce-environmental-impact-of-packaging-3353122?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</guid>
  <link>https://www.mynewsdesk.com/uk/muller/pressreleases/mullers-corner-yogurt-pots-go-clear-to-reduce-environmental-impact-of-packaging-3353122?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Alert&amp;utm_content=pressrelease</link>
  <dc:creator>Muller </dc:creator>
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<item>
  <title>CMA approves Müller acquisition of Yew Tree Dairy </title>
  <pubDate>Tue, 22 Oct 2024 13:00:00 +0100</pubDate>
  <description></description>
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