BBC Hereford and Worcester

News   •   Nov 24, 2017 17:20 GMT

Iona talked to Malcolm Boyden about buying nothing on Black Friday! Listen approximately 2hrs 10 mins in.


FMCG: Will the Brexit Grinch steal Christmas?

Blog posts   •   Nov 17, 2017 11:53 GMT

This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.


BBC Coventry and Warwickshire

News   •   Nov 15, 2017 14:33 GMT

Where will you be heading to for your Christmas shopping? Our Director Iona Carter picked up this topic - listen in from 2hrs 9 mins


BBC Wales

News   •   Nov 09, 2017 13:36 GMT

Danielle talked to BBC Radio Wales about the Sainsbury's results and the merger with Argos. There are more and more pressures on pricing and competition. Listen from 1hr 14mins


Internet Retailing: The importance of trust: 36% say they’ve boycotted a brand

News   •   Sep 28, 2017 10:15 BST

One in three shoppers have stopped buying a brand or from a business because they were uncomfortable with what they stood for, according to a new study out this week.


Econsultancy- How can brands combat a lack of consumer trust?

News   •   Sep 27, 2017 10:59 BST

New research suggests that today’s consumers are more distrustful than ever before.  According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.



News   •   Sep 27, 2017 10:38 BST

Our new report highlighted in 'Key Stats we need to know about today'


Promo Marketing: Disappointing promotions damage shopper trust

News   •   Sep 25, 2017 15:20 BST

Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.


WindowOn...Trust Issues

News   •   Sep 25, 2017 10:08 BST

In our day to day work with clients we’ve noticed a more obvious cynicism among consumers emerging, so we wanted to look at how deep rooted this is, and the degree to which a mindset can drive action.


The Purchase Funnel still works

Blog posts   •   Nov 30, 2017 16:39 GMT

When the world around us is changing at such a frantic pace, it’s worth taking a step back in order to check that we really are on the right track. With all the upheaval in the UK grocery sector, it is all too easy for suppliers to be so caught up in range reviews, planograms and promotional schedules that they miss the bigger picture.

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About Shoppercentric

We show you how to turn shoppers into buyers

We are a truly specialist agency, with a single minded focus on the shopper and an open minded approach to research design. With extensive Director-level client and agency-side experience we know how to:

Design fit for purpose research projects, choosing from a wide range of new and traditional methodologies
Deliver insights with impact, ensuring the right people get the right messages in the right way
Apply commercial common sense to the recommendations we make for action at brand, category, store or channel level


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