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FMCG News May 2016

Blog post   •   May 19, 2016 14:35 BST

Last week the fabulously feisty team at Shoppercentric had my head in a spin. We were having one of those debates about how much the purchase journey has changed so completely from the good old days of when the journey was almost a linear one from sofa to till point. I know you will all be familiar with the more fluid nature of purchasing these days, and 24/7 shopping, but have you ever considered that it isn’t just retail that is 24/7 – it is shoppers as well.

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