FMCG News May 2016

Last week the fabulously feisty team at Shoppercentric had my head in a spin. We were having one of those debates about how much the purchase journey has changed so completely from the good old days of when the journey was almost a linear one from sofa to till point. I know you will all be familiar with the more fluid nature of purchasing these days, and 24/7 shopping, but have you ever considered that it isn’t just retail that is 24/7 – it is shoppers as well.