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2016

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The Purchase Funnel still works

The Purchase Funnel still works

Blog posts   •   Nov 30, 2017 16:39 GMT

When the world around us is changing at such a frantic pace, it’s worth taking a step back in order to check that we really are on the right track. With all the upheaval in the UK grocery sector, it is all too easy for suppliers to be so caught up in range reviews, planograms and promotional schedules that they miss the bigger picture.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Nov 24, 2017 17:20 GMT

Iona talked to Malcolm Boyden about buying nothing on Black Friday! Listen approximately 2hrs 10 mins in.

FMCG: Will the Brexit Grinch steal Christmas?

FMCG: Will the Brexit Grinch steal Christmas?

Blog posts   •   Nov 17, 2017 11:53 GMT

This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.

Utilising semiotics in shopping insight

Utilising semiotics in shopping insight

Blog posts   •   Nov 16, 2017 10:02 GMT

A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.

BBC Coventry and Warwickshire

BBC Coventry and Warwickshire

News   •   Nov 15, 2017 14:33 GMT

Where will you be heading to for your Christmas shopping? Our Director Iona Carter picked up this topic - listen in from 2hrs 9 mins

BBC Wales

BBC Wales

News   •   Nov 09, 2017 13:36 GMT

Danielle talked to BBC Radio Wales about the Sainsbury's results and the merger with Argos. There are more and more pressures on pricing and competition. Listen from 1hr 14mins

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Nov 01, 2017 14:59 GMT

Danielle spoke to Elliot Webb about Poundland and how shoppers, whatever their wealth like a bargain!

FMCG: Category Management Online

FMCG: Category Management Online

Blog posts   •   Oct 26, 2017 13:15 BST

In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Oct 17, 2017 13:35 BST

Iona Carter was talking to Kate justice about the issue of food packaging and restaurant that claim their food is home cooked or handmade. Listen in approximately 8mins 30 secs.

Online Shopping

Online Shopping

Blog posts   •   Oct 17, 2017 11:51 BST

A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.

BBC Hereford and Worcester

BBC Hereford and Worcester

News   •   Sep 28, 2017 12:13 BST

Iona chatted to Elliot Webb about Ryan Air, customer service and getting the balance right. Listen 13 minutes in.

ESM Magazine- Aldi

ESM Magazine- Aldi

News   •   Sep 28, 2017 12:09 BST

Results out from Aldi. Article by ESM Magazine including a quote from our MD Danielle.

Internet Retailing: The importance of trust: 36% say they’ve boycotted a brand

Internet Retailing: The importance of trust: 36% say they’ve boycotted a brand

News   •   Sep 28, 2017 10:15 BST

One in three shoppers have stopped buying a brand or from a business because they were uncomfortable with what they stood for, according to a new study out this week.

FMCG Small Issues do Matter

FMCG Small Issues do Matter

Blog posts   •   Sep 27, 2017 13:16 BST

Cast your mind back to the amazing summer of 2012, when London hosted the Olympics. One of the most successful teams at the event was our cycling crew who showed the sporting world, through their marginal gains policy, that it is the small things that count.

Econsultancy- How can brands combat a lack of consumer trust?

Econsultancy- How can brands combat a lack of consumer trust?

News   •   Sep 27, 2017 10:59 BST

New research suggests that today’s consumers are more distrustful than ever before.  According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

eMarketer

eMarketer

News   •   Sep 27, 2017 10:38 BST

Our new report highlighted in 'Key Stats we need to know about today'

Promo Marketing: Disappointing promotions damage shopper trust

Promo Marketing: Disappointing promotions damage shopper trust

News   •   Sep 25, 2017 15:20 BST

Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.

Research Live: Trust issues rife among UK shoppers

Research Live: Trust issues rife among UK shoppers

News   •   Sep 25, 2017 12:33 BST

UK – Almost half ( 46%) of UK shoppers are cynical, not agreeing with the statement that ‘they are trustful of others’, according to research from Shoppercentric.

Media no image

WindwOn...Trust Issues

Press Releases   •   Sep 25, 2017 11:09 BST

In our day to day work with clients we’ve noticed a more obvious cynicism among consumers emerging, so we wanted to look at how deep rooted this is, and the degree to which a mindset can drive action.

Talking Retail: Local shops lead league table for shopper trust, says new survey

Talking Retail: Local shops lead league table for shopper trust, says new survey

News   •   Sep 25, 2017 11:00 BST

Research company Shoppercentric surveyed more than 1,000 people about their attitudes to retailers and brands and the independent trade came out ahead of the supermarkets when it came to trust.