Econsultancy- The best digital marketing stats we've seen this week

UK shoppers turn to smartphones for groceries

Shoppercentric’s Stock Take Index, which comes from a survey of over 1,000 Brits, has found a substantial increase in smartphone usage for grocery shopping.

While computers and laptops are the most used touchpoint – up 6% on 2017 to 63% of shoppers - smartphones saw a bigger increase of 18% to reach 45%. Tablets secured the third place spot with 29% of shoppers using the device.

Elsewhere, the report also highlights an increased use of discount stores – up 13% on 2017 to 57% of UK shoppers.